Because we’re committed to providing high quality professional training, in addition to our popular courses we also offer regular webinars that you can access from anywhere in the world.

Our webinars cover a wide range of digital marketing topics and are information rich and the perfect opportunity for you to ask questions without having to leave home or the office.

All registrants will be sent a link to replay the recording following the webinar.

Browse our upcoming webinars here

Past webinar recordings

View recordings of our popular past webinars below.

Essential components of a successful Digital Marketing Strategy

Digital Marketing, Strategy

The term “digital marketing strategy” gets thrown around a lot, but what does it actually mean? And what should it include?

Over almost 10 years or working in digital marketing, Erica Stacey has developed and used our digital marketing strategy framework across a wide range of businesses and organisations, of all shapes and sizes. It has also been used for developing personal and professional online strategies for individuals.

In this webinar, Erica explains:

  • What a digital marketing strategy is
  • Why you need one
  • What should be included in your digital marketing strategy
  • Why your digital marketing strategy needs to be flexible

This webinar is ideal for:

  • Marketers
  • Business owners
  • Freelancers

Resources mentioned in this episode:

Optimising your landing pages with Google Analytics

Google Analytics, SEO

First impressions count – especially for websites.

The page a website visitor lands on might make or break your relationship with them.

In this free webinar, Google scout Erica Stacey guides you through the key reports available in Google Analytics that help you analyse and improve your landing pages.

This webinar is ideal for:

  • Marketers
  • Small business owners
  • Freelancers

Introduction to Google Tag Manager

Google Analytics

Google Tag Manager is an incredibly useful tool that – wait for it – manages your tags… but what does that actually mean!?

In this free webinar, Google scout Erica Stacey explained:

  • What Google Tag Manager is
  • How Google Tag Manager works
  • The benefits of Google Tag Manager
  • An introduction to just some of the things you can do with Google Tag Manager

This webinar is ideal for:

  • Marketers
  • Small business owners
  • Freelancers

The ABC of SEO

SEO

If you are thinking: “What is search engine optimisation?” “How can SEO help my website?” Then this webinar is for you!

In simple terms, we explain:

  • What is SEO
  • How search engines work
  • What Google wants to rank websites well in search engines
  • White hat versus black hat SEO
  • The different types of search engine optimisation techniques

During the one hour broadcast, we provide a high level explanation of SEO, to help you see how a general understanding of search engine optimisation can benefit you.

An Overview of Google Analytics

Google Analytics

This webinar will provide a general introduction to Google Analytics, explaining:

  • How Google Analytics works
  • What data it collects, and what prevents data collection
  • The benefits of using Google Analytics
  • A review of the main reports available (Audience, Acquisition, Behaviour)

So whether you already have Google Analytics installed and access to it, or not, this webinar will help you to understand what it is, how it works and what it can tell you about your website.

Understanding Google Ads

Google Ads

Google Ads are hugely beneficial for reaching and connecting with a new audience, however the platform itself is quite complex and can be quite overwhelming.

In this webinar, Google scout Erica Stacey provides an overview of Google Ads, and shares some important information to help you understand it, and prepare effective ad campaigns.

Specifically we look at:

  • The different types of ad campaigns you can run through Google Ads

Then focusing on Search Campaigns (text ads):

  • How to structure an effective campaign
  • What Ad Rank is and how it affects your campaign and results
  • Selecting keywords
  • Managing Ad Groups
  • Writing effective text ads
  • Leveraging Ad Extensions

Facebook Ads versus Google Ads

Facebook Ads, Google Ads, Online Advertising

We are often asked: “Should I use Facebook Ads or Google Ads and which is better?”

So in this webinar, Google scout Erica Stacey, and social scout Jen Evison, joined forces to discuss and share:

  • The differences between Facebook Ads and Google Ads
  • The benefits of Facebook Ads and Google Ads
  • The importance of knowing your campaign objective
  • Determining target audiences and budgets

During the 1 hour 20 minute broadcast shared the key considerations to help you decide which is best for your situation.

Profiling your website visitors

Google Analytics

Google Analytics provides a wealth of valuable data. In this webinar we reviewed the useful reports that allow you to develop a helpful picture of exactly who is visiting – and most engaged – with your website.

Erica will take you through the key reports within Google Analytics that assist with understanding the demographics and psychographics of your website visitors.

This information is incredibly useful for not only understanding your target audience, but how they interact with your website, and whether you are even attracting and retaining the right people!

The reports reviewed are all in the Audience report section, and are:

  • Demographics (must be enabled)
  • Interests (must be enabled)
  • Geo : Location
  • Behaviour : New vs Returning
  • Technology : Browser & OS
  • Mobile
  • Benchmarking
  • Users Flow
  • User Explorer

We also look at how to use Segments, and how to create Custom Segments.

Removing internal traffic

Google Analytics

We often get asked: “Can I remove internal traffic from my Google Analytics reports?” The answer is: Yes! You can! And this webinar will show you how…

Google Analytics provides a wealth of valuable data. However your own and your team’s visits to the website, not to mention that of your suppliers or even website developer’s visits, can skew the overall quantity and quality of your data.

In this webinar, Erica will explain how you can exclude this type of traffic from your Google Analytics reports safely, to ensure no overall data loss.

Getting to know Google Search Console

Google Search Console, SEO

Google Search Console is another free tool from Google that we often mention in our Google Analytics and SEO training.

Google Search Console is like a “health check” of your website in Google’s search engine, providing valuable information about:

  • When your website is indexed
  • Any crawl errors
  • When your website appears in search results
  • What keywords your website appears for in search results and more.

In this webinar, Google scout Erica Stacey provides an overview of Google Search Console, and share some useful tips to enhance your online presence and digital marketing.

Specifically we look at:

  • Setting up and verifying your website in Google Search Console
  • Submitting an XML sitemap
  • Crawl errors and manual actions
  • Search queries

This webinar is ideal for:
• Marketers
• Small business owners
• Freelancers