This webinar will provide a general introduction to Google Analytics, explaining:
- How Google Analytics works
- What data it collects, and what prevents data collection
- The benefits of using Google Analytics
- A review of the main reports available (Audience, Acquisition, Behaviour)
So whether you already have Google Analytics installed and access to it, or not, this webinar will help you to understand what it is, how it works and what it can tell you about your website.