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Webinar duration: 58 minutes

The term “digital marketing strategy” gets thrown around a lot, but what does it actually mean? And what should it include?

Over almost 10 years or working in digital marketing, Erica Stacey has developed and used our digital marketing strategy framework across a wide range of businesses and organisations, of all shapes and sizes. It has also been used for developing personal and professional online strategies for individuals.

In this webinar, Erica explains:

  • What a digital marketing strategy is
  • Why you need one
  • What should be included in your digital marketing strategy
  • Why your digital marketing strategy needs to be flexible

This webinar is ideal for:

  • Marketers
  • Business owners
  • Freelancers

Resources mentioned in this episode:

Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.

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