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It’s no secret that some of us have a hunger for knowledge, but did you know it can pay off as well? Literally? 💰

I recently heard the phrase “earners are learners”, and it resonated with me. I am a lifelong learner, and love sharing my skills with others.

As a compulsive learner, I HAD to discover where this phrase came from, so went on a little search and came up with the following summary.

Kevin Hall, head of Training and Sales for Franklin Quest, noticed that their top salespeople earned more than $500,000 per year compared with the lowest who made less than $50,000 per year. He commissioned a study of the top and bottom 5% to try and determine the different characteristics between the two groups. Source.

The study revealed a consistent difference in two main areas.

The top 5% of salespeople:

  1. Exhibited higher interpersonal astuteness (they better understood, related to and empathised with people),
  2. They read at least two books per month! 📚 🙌

From the study, Hall concluded that readers are leaders, leaders area readers, earners are learners, and learners are earners.

Another study by economists from the University of Padova in Italy concluded that individuals who read for self-education earn 21% more than those who don’t. Source.

The more you read the more knowledge you have.

The more knowledge you have, the greater your skills and value.

The more value you offer, the more opportunities you get.

The more opportunities you get generate further opportunities to learn, as well as earn.

So whether you are learning from:

  • business books
  • ebooks
  • useful blog posts
  • white papers
  • podcasts
  • formal training resources
  • etc

there’s a literal value attached to it.

Just make sure you put those new skills to use to reap the benefits!

What have you read recently that you would recommend? Let me know in the comments!

Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.

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