We are often asked whether to invest in SEO (Search Engine Optimisation) or Google Ads…
Unfortunately it’s not an easy answer, with pros and cons for each. You must consider:
This video details these factors in more detail, along with our recommendations for conducting initial keyword research which will assist with either approach.
It is easy to assume that if you are updating your website on the same domain, then the “SEO” will automatically carry over from the old to the new website, but this is not the case.
If Google isn’t “advised” about the website update, essentially the old website “disappears” (leaving many broken links behind) and the new website is “brand new” and completely unindexed in Google, having to begin from scratch in getting indexed and building its own search engine ranking.
This video explains the key considerations for managing your SEO and Google Analytics when launching a new version of your website.
Read the steps and download our website launch checklist here.
Annotations in Google Analytics are a very simple, but very useful way of adding notes to the analytics timeline.
They are incredibly helpful for all those times where you ask yourself (or others):
This short video will show you how to create, edit and delete Annotations in Google Analytics.
Hooray!
Google Analytics has recently provided the ability to track the one User who visits your website from different mobile devices! e.g. mobile, work/personal computer, tablet.
We know that many people jump between devices, and will now have a better idea of what impact this has on website interaction and results.
You DO need to enable this feature to receive these reports however, and this short video will show you how…
