Real-time Reports


In 2011, Google Analytics introduced the Real-Time section to its reporting, which shows basic information about the actual visitors and activity that is happening on your website right now.

As all other Google Analytics data is historical, this can be useful for monitoring actual activity at a specific point in time, for example if you have just launched a campaign, or sent an email campaign, and want to see if it is encouraging visitors and what they are doing.

Activity: Try it for yourself! If no current “real time” visits are occurring, open another browser window and visit your own website.

Please note: data collected about these visits is very basic, and focuses on:

  • Overview
  • Locations
  • Traffic Sources
  • Behaviour
  • Events
  • Conversions

Next video: Audience Reports