More things you can do with Google Analytics

What we have covered should give you a helpful understanding of the main reports and useful data available within your Google Analytics account.

What now?

• Regularly review your Google Analytics (weekly or monthly is recommended).
• Focus on the most relevant reports (use those suggested in this course as a base).
• Become familiar with your data, visitors and activity.
• Look for trends.
• Focus on significant increases/decreases.
• Try to interpret findings into insights and recommendations.
• Implement data-driven business and marketing decisions.

More you can do with Google Analytics

Once you are confident to explore Google Analytics further, some of the additional things you can do include:

• Create a new reporting View and include/exclude traffic from a particular IP address.
• Use System Segments or create Custom Segments to focus on specific groups of Users or Sessions.
• Add Annotations (notes) to the timeline.
• Integrate Google Analytics with Google Ads or Google Search Console.
• Track custom Campaigns with UTM tags.
• Track searches within your website.
• Use Event tracking to monitor activities that occur within pages.
• Set up custom Goals.
• Create Custom Reports and Dashboards.
• Set up Scheduled Email Reports.

Thank you!

If you have enjoyed this course, we would love your feedback, and for you to share it with your network.