Conversions Reports
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In Google Analytics, a conversion is the completion of an activity that is important to the success of your organisation, such as a completed sign up for your email newsletter or online enquiry form submission (a Goal conversion) or a purchase (a Transaction, sometimes called an eCommerce conversion).
You need to set up a Goal/s and/or eCommerce tracking (not covered in this course) to see Conversion data in this section.
Once you’ve set up Goals and/or Ecommerce tracking, you can use the Multi-Channel Funnels reports to see how all your channels worked together to create sales or actions.
Recommended reports:
- Conversions > Goals > Overview
- or
- Conversions > Ecommerce > Overview
- Conversions > Multi-Channel Funnels > Overview
- Conversions > Multi-Channel Funnels > Time Lag
- Conversions > Attribution > Model Comparison Tool
Further resources:
