Conversions Reports


In Google Analytics, a conversion is the completion of an activity that is important to the success of your organisation, such as a completed sign up for your email newsletter or online enquiry form submission (a Goal conversion) or a purchase (a Transaction, sometimes called an eCommerce conversion).

You need to set up a Goal/s and/or eCommerce tracking (not covered in this course) to see Conversion data in this section.

Once you’ve set up Goals and/or Ecommerce tracking, you can use the Multi-Channel Funnels reports to see how all your channels worked together to create sales or actions.

Recommended reports:

  • Conversions > Goals > Overview
  • or
  • Conversions > Ecommerce > Overview
  • Conversions > Multi-Channel Funnels > Overview
  • Conversions > Multi-Channel Funnels > Time Lag
  • Conversions > Attribution > Model Comparison Tool

Further resources:


Next lesson: More things you can do with Google Analytics