Conversions Reports

In Google Analytics, a conversion is the completion of an activity that is important to the success of your organisation, such as a completed sign up for your email newsletter or online enquiry form submission (a Goal conversion) or a purchase (a Transaction, sometimes called an eCommerce conversion).

You need to set up a Goal/s and/or eCommerce tracking (not covered in this course) to see Conversion data in this section.

Once you’ve set up Goals and/or Ecommerce tracking, you can use the Multi-Channel Funnels reports to see how all your channels worked together to create sales or actions.

Recommended reports:

• Conversions > Goals > Overview
• or
• Conversions > Ecommerce > Overview
• Conversions > Multi-Channel Funnels > Overview
• Conversions > Multi-Channel Funnels > Time Lag
• Conversions > Attribution > Model Comparison Tool

Further resources:

• About Goals
• Set up Ecommerce Tracking

Next lesson: More things you can do with Google Analytics