The Behaviour reports section focuses on what pages people are looking at on your website, along with how your site is performing (based on speed) and if visitors are searching within your website (if in-site search is available).
Other reports in the Behaviour section need to be customised.
The Site Content report shows how visitors are engaging with the various pages of your website:
The All Pages report shows All Pages of your website, ordered by total Pageviews.
Please note: If you change your Page Title or Page URL, this will create another separate result for this individual Page Title or URL. Google Analytics will not automatically group them as it does not know they were once the same.
Similarly, if you have two or more pages with the same Title, these metrics will be grouped, as Google Analytics cannot tell them apart.
Please note: It is not best practice to have duplicate Page Titles, as it can have negative impact on search engine rankings. We explore this in our Introduction to SEO Best Practices course.
The Content Drilldown report collates activity by sub folder. This is only relevant and useful for websites that use a consistent sub folder structure in their URLs. The images show whether this is a page or subfolder.
It is often assumed that all visitors enter your website via the homepage.
This is not the case, and the Landing Pages report clearly demonstrates this. While often the homepage may be the dominant landing page, it is useful to see what other pages are most often “landed on” or used to enter the website.
This can be due to great search engine rankings for this page, or direct links to internal pages.
These are the pages that visitors most often leaveyour website from, and can provide useful information about how they are using your website, or where to focus your attention to encourage them to stay.
The Site Speed reports show how quickly users are able to see and interact with content. You can identify areas that need improvement, and then track the extent of those improvements.
Site Speed is a factor of search engine rankings, as well as important for providing a great user experience, so it is worth ensuring your website loads as quickly as possible.
You can also access more information about your website’s speed performance using: