An overview of the Google Analytics interface and options


The Google Analytics Interface is comprised of five main sections:

  1. Home
  2. Customisation
  3. Reports
  4. Discover
  5. Admin


New summary section introduced in mid 2017.


Contains your individually created and saved:

  • Dashboards
  • Custom Reports
  • Shortcuts
  • Custom Alerts


Contains all reporting data, including Real-Time reports, and historical activity (more detailed than Real-Time).

  • Real-Time
  • Audience
  • Acquisition
  • Behaviour
  • Conversions


Easy access to various Google tools and resources.


Contains all settings, tracking code, filters, integrations and user management.

Main reporting options:

This video lesson also reviews the main options available throughout Google Analytics reports, including:

  • Selecting a date range (last 7 or 30 days are shown by default)
  • Comparing date ranges
  • Viewing the timeline by hour, day, week, month (day is shown by default)
  • Report actions: Save, Export, Share (which involves creating a scheduled email report)
  • Dimensions and Metrics
  • Data display options: table, pie chart, bar graph etc (most reports show data in tables by default)
  • Any text in blue links to more information, or a deeper report
  • Hovering over a question mark ? will provide an explanation of the related term (useful for becoming accustomed with Google Analytics’ terminology)
  • Links to open reference pages or websites


Next lesson: An overview of the Google Analytics Reports