An introduction to the Google Analytics reports


The Google Analytics Reports section offers five report areas:

  1. Real-Time
  2. Audience
  3. Acquisition
  4. Behaviour
  5. Conversions


Basic information about the actual visitors and activity that is happening on your website right now.


All about WHO your visitors are, WHERE they are from (geographically), WHAT devices they are using, and a general summary of what they are doing on your website.


What traffic source (or acquisition channel) your visitors used to access your website, i.e. HOW they came to be on your website.


What your visitors are doing on your website. What pages they are viewing, and what other custom actions they may be triggering.


What important actions (Goals or Transactions) your visitors are performing on your website.

Please note: the Conversions section is the only Reports section that does not include data by default, as custom Goals or Ecommerce tracking must be integrated correctly to provide results in these reports.


Next video: Real-Time Reports