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Set links from your website that link to external websites to open in a new window <target=”_blank”>

Our aim at Scout Digital Training is to help individuals and organisations be prepared to do their best online. So this year we will be introducing #TipTuesday, where we share a simple tip that can bring big results to your digital marketing!

First up… you spend a lot of time and energy (and even money!) trying to get people to your website, so don’t send them away!

There are many good reasons to link to other websites from your website, such as referencing, supporting partners or clients, or even functional reasons such as linking to your social channels or other tools. We call these types of links “external links” and the best rule of thumb is to ALWAYS set these links to open in a new browser window or tab.

This means that your web page stays open, and your website visitor can still view the new link, but in a separate tab.

Some websites are able to set external links to automatically open in new windows, but if this isn’t the case with yours, remember to check your link settings when linking to external sites. Always look for an option such as: “open in new window”, or using the technical term: target=”_blank”. It sometimes might be useful to set internal links (links to other pages on your own website) in new windows as well.

For example, if a visitor is on a product page, but clicks on your “Shipping” or “Terms and Conditions” pages, you don’t want to take them away from your product, so those pages could be set to open in new windows, keeping the original page open, as well as the new one.

All in all, it’s about keeping visitors on your website, but also giving them a good experience.

Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.

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