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19 Feb

#TipTuesday: Don’t set and forget

In: Digital Marketing, Tip Tuesday By: 0 Comments
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Whether it’s ads, email automations, scheduled contents, etc., keep an eye on how it’s going and adjust where you can to optimise for best results.

We often spend a lot of time setting something up, but then leave it to its own devices. Sadly, results can deteriorate over time, and can be left too long before anyone notices…

If you set up an ad campaign, schedule some content, or create email automations etc, plan regular times to check in and see how it’s going, so you can adjust to improve results – or just confirm that it’s all going well!

Tags: digital strategy email marketing

Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.

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