#TipTuesday: Don’t set and forget
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Whether it’s ads, email automations, scheduled contents, etc., keep an eye on how it’s going and adjust where you can to optimise for best results.
We often spend a lot of time setting something up, but then leave it to its own devices. Sadly, results can deteriorate over time, and can be left too long before anyone notices…
If you set up an ad campaign, schedule some content, or create email automations etc, plan regular times to check in and see how it’s going, so you can adjust to improve results – or just confirm that it’s all going well!