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In this episode, Erica is chatting again with digital marketer, and good friend of the show, Jen Evison!

They discuss the main reasons some organisations struggle with or even fail at their social media marketing…

It’s not all negative though! Erica and Jen highlight these pitfalls, so you can avoid them and succeed with your social in 2019!

In this episode we discuss:

  • Why a strategy is essential
  • How to manage social media resourcing
  • Keeping bright shiny syndrome in check
  • The importance of reporting
  • and more.

You’ll also hear Jen’s Dad’s social media tips, my analogy between time management and handbag size, and Jen will also share what she’s focusing on this year…

Listen on Spotify

Get in touch with and follow our guest…

Here are some resources we mention during the episode…

If you haven’t listened to it already, check out Episode 4 of The Dobcast, where we run through our strategy framework. It includes some useful strategy downloads.

Helpful social media marketing groups:

Dashboard reporting tools:

Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.

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