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We live in a visual world, with more photos, images and videos than ever before available at our fingertips.

But how do you plan / create / source / use the best images to represent yourself or your brand!?

My conversation with photographer and social media consultant Kate Potter will show you how…

In this episode we discuss:

  • The different options for creating your visual content; from professional, to DIY to using stock photos
  • The benefits of building a visual content library
  • The importance of a mood board
  • Tips for preparing for a photoshoot – both behind and in front of the camera
  • Editing tips and apps
  • and more.

Kate also shares what she is learning at the moment, and her top tip to help you be prepared to do your best online…

Listen on Spotify

Get in touch with and follow our guest…

Here are some resources we mention during the episode…


Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.

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