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In what we expect to be the first of many appearances, digital marketer Jen Evison joined Erica to discuss one of their favourite topics: strategy!

We share our top tips for creating a successful digital marketing strategy, following the framework we use (available to download below).

In this episode we discuss:

  • What is a strategy? (00:05:50)
  • Identifying aims and objectives (00:09:47)
  • Knowing your target audience (00:13:39)
  • Customer journey (00:21:15)
  • The importance of brand personality (and what it means) (00:24:00)
  • Being realistic about your available resources (time, people, money) (00:32:00)
  • Content strategy (00:35:00)
  • Channel strategy (00:42:00)
  • Campaign strategy (including social media advertising) (00:49:25)
  • Measurement strategy (00:52:43)
  • Implementing a strategy (00:54:49)

and more.

Jen also shares what she’s learning at the moment, and her one piece of advice that will help you be prepared to do your best online…

Listen on Spotify

Get in touch with and follow our guest…

Here are some resources we mention during the episode…



Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.

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