The Dobcast: Episode 4 – Be prepared with an awesome strategy… with Jen Evison

In what we expect to be the first of many appearances, digital marketer Jen Evison joined Erica to discuss one of their favourite topics: strategy!

We share our top tips for creating a successful digital marketing strategy, following the framework we use (available to download below).

In this episode we discuss:

• What is a strategy? (00:05:50)
• Identifying aims and objectives (00:09:47)
• Knowing your target audience (00:13:39)
• Customer journey (00:21:15)
• The importance of brand personality (and what it means) (00:24:00)
• Being realistic about your available resources (time, people, money) (00:32:00)
• Content strategy (00:35:00)
• Channel strategy (00:42:00)
• Campaign strategy (including social media advertising) (00:49:25)
• Measurement strategy (00:52:43)
• Implementing a strategy (00:54:49)

and more.

Jen also shares what she’s learning at the moment, and her one piece of advice that will help you be prepared to do your best online…

Listen on Spotify

Get in touch with and follow our guest…

• Check out Jen’s website
• Connect with Jen professionally on LinkedIn
• Connect with Jen socially on Instagram

Here are some resources we mention during the episode…

• Digital strategy diagram (download)
• Customer journey diagram (download)
• The Conversation Prism
• Wendy’s on Twitter
• Queensland Police Service Facebook Page
• NSW Police Force Facebook Page
• Hey Tiger on Instagram
• F45 memes on Instagram