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Influencer marketing is a bit of a buzz word at the moment, but many brands and marketers are unsure how to incorporate it into their marketing, or even where to start!

So in this episode, Erica is chatting with Natalie Giddings, Managing Director of influencer marketing specialists, The Remarkables Group.

Natalie and Erica discuss:

  • The benefits of working with influencers
  • The different ways brands can work with influencers
  • Managing expectations of influencer marketing
  • Tips for working with influencers directly

and more.

Always ahead of the curve, Natalie was also the first social media strategist in Australia’s first dedicated social media business, Thinktank Social.

In addition, Natalie shares what she is learning at the moment, and her top tip to help you be prepared to do your best online…

Listen on Spotify

Get in touch with and follow our guest…

Here are some resources we mention during the episode…


Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.

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