We are doing something a little different this episode, and including the audio from a recent webinar where digital marketer and good friend of the show Jen Evison and Erica Stacey discussed the topic of Facebook Ads versus Google Ads.
This is an area we are asked about a lot, with people wanting to know which to use and which one is better.
Spoiler alert: they have some similarities but are also very different, and in this episode we discuss:
What Facebook Ads are
What Google Ads are
Which you should use, when, for what purpose
And regardless of which you use, some key considerations for each.
This original discussion was presented with accompanying slides, so if you are a visual person, do check out the webinar video recording (link below).
Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands.
Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more.
A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.