In this episode, Erica speaks with Kristy Schirmer, about how she evolved from having a Bachelor of Health Sciences and a Master of Public Health to working as a successful social media consultant and trainer.
After more than 15 years of experience working in health promotion and public health in South Australia and London, Kristy founded Zockmelon, a social media consulting business to help public health organisations use social media effectively.
She has also developed and run online training through the Health Promotion Social Media School.
In this episode we discuss:
Transitioning careers in the age of digital marketing
How health promotion and social media go hand-in-hand
What it’s like working in a niche industry area
The challenges organisations face implementing social media
When online negativity is a good thing
Kristy also shares what she is learning at the moment, and her top tip to help you be prepared to do your best online…
Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands.
Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more.
A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.