The Dobcast: Episode 5 – The art and science of social media with Kristy Schirmer

In this episode, Erica speaks with Kristy Schirmer, about how she evolved from having a Bachelor of Health Sciences and a Master of Public Health to working as a successful social media consultant and trainer.

After more than 15 years of experience working in health promotion and public health in South Australia and London, Kristy founded Zockmelon, a social media consulting business to help public health organisations use social media effectively.

She has also developed and run online training through the Health Promotion Social Media School.

In this episode we discuss:

• Transitioning careers in the age of digital marketing
• How health promotion and social media go hand-in-hand
• What it’s like working in a niche industry area
• The challenges organisations face implementing social media
• When online negativity is a good thing

and more.

Kristy also shares what she is learning at the moment, and her top tip to help you be prepared to do your best online…

Listen on Spotify

Get in touch with and follow our guest…

• Check out Kristy’s website
• Like and follow Kristy’s Facebook page
• Connect with Kristy professionally on LinkedIn
• Connect with Kristy socially on Instagram
• Follow Kristy on Twitter

Here are the e-courses that Kristy runs…

• Health Promotion Social Media School
• So you want to make an app – E-course for organisations