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On June 30, 2010, Mashable launched Social Media Day as a way to recognize and celebrate social media’s impact on global communication. Today, social media is the heart of global communication; and since its inception, Mashable’s been using social media to connect cultures, movements and super-fandom.

While every day is essentially Social Media Day, June 30th, 2017 marks the eighth-annual official global celebration.


Social media has become such a normal and expected part of my life, that this Social Media Day, I can’t help but think: “So what?”


Perhaps I’m getting old.

Or snarky from too much time on the internet.

I totally get commemorating and celebrating things that are novel, or nostalgic, but nowadays, social media is neither.

It’s expected. It’s constant. It’s everywhere.

As part of my thinking and internal rant about this today, I said to myself: “I bet there’s not a World Television Day!”

Turns out there is.

In 1996, the United Nations General Assembly proclaimed November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.” 


The United Nations General Assembly!

And interestingly, in 2016 “three European broadcasters’ associations, have decided to come together to honour a medium that holds a central place in the lives of millions of people, and to highlight the many services it offers in this era of multi-screening.”


I’m glad to see they’re keeping with the times and acknowledging their battle with our social media, digital and device-connected lifestyle.

Don’t get me wrong. I do love and appreciate social media. But sometimes I hate it too.

And sometimes it’s taken waaayyy too seriously. Like a few of my peers have said recently: “It’s only social media…”

Social media is a dichotomy.

Love and hate.

Like and dislike.

Great tool for sharing news, but also the source of and distrusted for the growing scourge of “fake news”.

Does it really need its own day though?

Like this poignant article said, how many “days” do we need in a year!?

It HAS changed us though. And that deserves recognition.

But not recognition for recognition’s sake.

Let’s do it because we WANT do to it. Not because we’re told too, or feel like we have to, or because everyone else is doing it.

Let’s make a valuable contribution to social media.

Let’s learn from it. Let’s see how we can improve it, be better, enhance people’s lives, not use it to bully, make people feel bad, or share “fake news”.

Let’s connect and grow in a positive way. Embracing quality over quantity.

Despite my little rant, I AM looking forward to speaking at the SMDayADL event next month, about social media reporting. This is an opportunity for us to look at what we are achieving through social media, and how to improve it.


Over to you.

What do you think? Are you “over” social media, and think we should just accept it as the norm? Or should it be specially recognised?

Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.


  1. Amy Friday 30 June 2017

    I tend to agree Scout. Might I also may have spent too much time on the internet.

    Although I think it should be used as a time to document and look back at how communication has changed, and celebrate our connected world in positive ways.

    • Top Scout Friday 30 June 2017

      That’s a great point Amy. In my quick rant I neglected to mention all of the great developments that have occurred in social media over the past year. That is a better use of the day, reflection on the evolution, and positive aspects as you say. Thanks for your feedback!

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