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Over the last couple of weeks I’ve been busy developing a logo and brand for my very own digital marketing business (yes, exciting! More about that later).

This has involved going through all the key social media channels I’ll be using and preparing images for all the different platforms… quite an arduous task. Especially when you take how they are displayed on mobile devices into consideration.

Given the time involved in doing that for myself, I thought I may be able to help out others in a similar situation by collating the sizes – and the key considerations that I kept in mind when creating mine – in this post.

I’ve also created a PDF download of this information, available at the end of this post (yes, I’m gonna make you scroll for it…) or you can use this nifty anchor link.

This blog post and accompanying download document provide a quick overview of the main image sizes for the following social media channels:

Please note:

  • The recommendations and links are current at the time of publishing, however, these channels may change their layout, settings and permissions at any time.
  • While this information is readily available to the general public, I do ask that you do not copy the specific wording, images and format of this document.
  • If you like this resource, please feel free to share it (in its original state) with your network.
  • You can also “like” it below (I’ld like that)

Facebook Page image sizes and recommendations

  • Facebook-ad-image-sizeProfile picture 160 pixels wide x 160 pixels high
  • Cover photo 849 pixels wide x 313 pixels high
  • Facebook ads 100 pixels wide x 72 pixels high


Recommendations for Facebook Page images

Mobile-Facebook-250pxProfile picture border

The profile picture is given a 4-pixel white border the whole way around. So keep this in mind when preparing your profile image. For example, if using an icon like I do, give it a little space so that the border doesn’t overlap your icon.


By default, the thumbnail image that appears next to your posts and comments will be a scaled-down version of the profile picture. You can make slight adjustments to the thumbnail though, moving the position and scale of the profile picture.

Profile picture and cover photo overlap

The profile picture and cover photo overlap. On desktop computers, the profile picture is set 24 pixels in from the left, and 103 pixels in from the base of the cover photo. This can be useful if you would like to create a profile picture and cover photo that integrate with each other. Keep in mind though that this overlap is different on mobile devices (see example above and details below).

Cover photo notes

Being Facebook, there are rules about how you can use the cover photo. This is taken from the Facebook Page Guidelines:

All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.
Covers may not include:
i. images with more than 20% text;
ii. price or purchase information, such as “40% off” or “Download it on”;
iii. contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
iv. references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
v. calls to action, such as “Get it now” or “Tell your friends.”

Mobile consideration

As mentioned above, the profile picture and cover photo overlap differently on the Facebook mobile app. Keep this in mind if you have any text in the cover photo that may not be visible in the mobile version.

File formats

Previously you could only upload jpegs as cover photos, you can now upload pngs as well. Woo hoo! As well as gifs and bmps.

Full details on Facebook’s Page Guidelines can be seen here.

Twitter profile image sizes and recommendations

  • Profile picture suggested minimum 300 pixels wide x 300 pixels high (see below)
  • Header 1252 pixels wide x 626 pixels high (maximum file size 5MB)
  • Background suggested minimum 2000 pixels wide x 2000 pixels high 
(for full image, see below, maximum file size 2MB)


Recommendations for Twitter profile images

Twitter-app-mobile-250pxProfile picture size

Twitter profiles can be viewed in a range of social media management tools, such as SproutSocial, HootSuite, TweetDeck, all of which display the profile picture at a slightly different size. For optimum display across all platforms, it is recommended to err on having a larger size (but still square) profile picture.

Profile picture and header image overlap

As can be seen above, in some views, the profile picture is displayed over the top of the header image. This offers the opportunity for some creative uses of integrated profile and header images. Keep in mind though that the profile picture and header are not always displayed this way though, as can be seen in the top right example.

Text overlay on header image

As can be seen in the examples, in some cases the display name, handle and bio etc are displayed over the header Mobile-Twitter-250pximage. A slight gradient is included, and there is an option to choose white or black text overlay. For optimum results though, it is recommended that the header image is fairly simple, and high contrast (to either the white or black text).


There are a number of options for Twitter backgrounds: background options from Twitter, a solid colour, a tiled image background, or a single image background. The single image background is not scaled, so it should be as large as possible, providing it is less that 2MB (this is the size limit set by Twitter).

Mobile consideration

As mentioned above, the profile picture and header image are displayed differently on the Twitter mobile apps, so keep this in mind, especially if creating an integrated approach.

File formats

Files can be jpegs, pngs or gifs.

Further information on how to change your profile picture and information can be found here.

And details on how to customise your design can be found here.

LinkedIn company page image sizes and recommendations

  • Standard logo 100 pixels wide x 60 pixels high
  • Square logo 50 pixels wide x 50 pixels high
  • Header image 646 pixels wide x 220 pixels high
  • Products and Services images 100 pixels wide x 80 pixels high
  • Products and Services section banner images 646 pixels wide x 222 pixels high (up to 3 different images)


Recommendations for LinkedIn company page images

Mobile-LinkedIn-250pxStandard logo 

The standard logo is displayed next to the company title (as can be seen above). This is a great opportunity to feature a more graphical or icon-based image, rather than simply repeating your company name.

Square logo 

The square logo is shown next to company updates and also used as the main logo for the company page on both the iPad and iPhone apps. It is recommended to make this slightly different to the standard logo (if your branding allows it) but should still be brand-relevant to provide context within apps.

Mobile consideration

As mentioned above, the square logo is used as the main logo on the iPad and iPhone apps.


Products and Services images

These images are displayed both in the list view and on the individual Product or Service page. Like most channels, LinkedIn company pages have a very strict layout, so it is recommended to take advantage of these opportunities to customise your content, but remember to keep it brand relevant.

Product and Services banner images 

These are a valuable option for promoting key sales messages about your organisation, products and/or services in the Products and Services section. You can upload up to three different banner images, and choose URLs for them to link to when clicked.

File formats

Images for LinkedIn company pages can be jpegs, pngs or gifs, and a maximum of 2MB.

YouTube channel image sizes and recommendations

  • Logo 60 pixels wide x 60 pixels high

There’s actually some really cool stuff you can do to brand YouTube channels, but it’s only available in some regions. Unfortunately Australia is not one of them. When it is I will provide that information. Otherwise in the meantime you can find it here.


Recommendations for YouTube channels

Other details

The other important thing to do with your YouTube channel, is make sure you complete all the details you can, including providing a keyword-rich description and links to your other online channels, including website, Facebook Page, Twitter, LinkedIn company page etc.

This information can help users find your channel and content, and connect them to the rest of your channels and content.

Social media channel image sizes cheat sheet to download

As promised, you can download a PDF of these recommendations here: Social Media Image Sizes Cheat Sheet PDF (1.8MB)

Just a reminder that you’re welcome to share it, but please don’t copy the images or exact wording.

If you like this post and resource as well, I’d love it if you comment below!

Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.

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  1. […] Eol. I work online. In digital marketing. Here are some of my thoughts about it. « Social media channel image sizes cheat sheet […]

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