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Whether you’re a job hunter, career shifter, freelancer, consultant or startup owner, you should have a LinkedIn profile.

With over 600 million users, LinkedIn has become the most renowned professional social networking site in the world. It’s the best social network for lead generation. About 97% of hiring managers claimed that they used the platform as a recruiting tool and that there are approximately 4.5 million monthly active Australian users on LinkedIn.

An effective LinkedIn profile and use could be the gateway towards your dream job, your most awaited big break, or new business deals and strategic partnerships. The sky is the limit!

Source: LinkedIn

That’s why you have to think twice before pressing the post button.

Your LinkedIn profile and posts can make or break your personal brand and/or business.

Unlike any other social media (Facebook, Twitter, Instagram, Pinterest, etc.), you can’t just simply post a picture of what you eat during your lunch or your pixie OOTD on LinkedIn.

As mentioned earlier, LinkedIn is a professional networking platform, your audience expects you to be in your best behaviour.

How? Stay with me and read on.

Dos for posting on LinkedIn

Post relevant and original content

Just like any other social media, be AUTHENTIC on LinkedIn.

Post content that resonates well with your social network. People like and share contents that add value to their lives. Your post may include tips and tricks, how to’s, and lessons learned.

LinkedIn status updates have a 1,300 maximum character limit, utilise it to get your message across.

Types of LinkedIn posts:

  1. Text-based posts – The LinkedIn algorithm appreciates long-form posts because it keeps readers on the website a lot longer. If it suits your personal brand, you may use emojis to brighten up your text a bit.
  2. Image posts – Visuals perform 3x better than text posts. Go ahead and upload business and work-related photos. Couple them with relevant, engaging captions.
  3. Video posts – Native videos (videos that are uploaded directly on your LinkedIn page) are 5x more likely to get engagement (likes, comments and shares).

When it comes to creating videos, LinkedIn recommends keeping the length of your video to 30 seconds and at least 90 seconds for marketing. Microsoft even stated that people generally lose concentration after 8 seconds.

With these in mind, you have less than 10 seconds to capture your audience’s attention. So, get to the point quickly. You only have less than a minute to make an impact on the world.

Adding hashtags and tagging people in your posts can also be very useful.

Share news, wins, and stuff ups

Speaking of relevance, LinkedIn is the ideal virtual space to show off your business successes and company news. It’s a popular business-to-business (B2B) social media channel. Don’t hesitate to impart your work or business mishaps, the tried-and-failed strategies, and how you managed to turn things around. After all, failure is the stepping stone to success, as long as you learn from it.

People love it when you show humility but be cautious. You may end up putting your company or personal brand in jeopardy.

You can also share industry updates and research, keeping your connections and followers informed of the current affairs and trends.

Professional blog posts

LinkedIn helps you enhance your credibility as a thought leader, an expert in your field, or an experienced professional. People log in to LinkedIn to get recommendations, professional opinions and peer-to-peer advice.

Create and/or share blog posts that are relevant to your target audience and your industry. Show them that you actually know what you are doing and that you’re worthy to be followed – that you are a trusted source of information.

If your LinkedIn profile needs a review and update, check out our social media channel review and update checklist.

Don’ts for posting on LinkedIn

Controversial topics

Stay away from controversial topics. Don’t post or comment on such things. You don’t want to get into heated debates with existing or potential connections so you should tread carefully to avoid alienating them. Choose your battles wisely.

Political and religious views

Politics and religion are volatile topics you should avoid sharing on LinkedIn. Think about it for a second. Have you ever changed someone’s point of view by ranting on social media? Unless it is directly related to your profession, we strongly err on avoiding these topics.

Fake news and venting

It’s a BIG no. Posting fake news is a surefire way to lose credibility. Remember to fact-check before you post, or better yet, mention your source to back up your claim. Save your a**.

Furthermore, don’t vent your frustrations on LinkedIn. You don’t want to sound like a whiner on a professional networking site, do you? Stay calm, keep your cool.

Personal issues or problems at work don’t get resolved when you make them public. It may negatively impact your job, career and business.

Too salesy

LinkedIn is the perfect place to promote your services, products and offerings. Get your name out there but don’t overdo it. Posting multiple times a day about yourself looks spammy (and braggy!) Remember your Facebook friend who floods your newsfeed with her selfies and ATM photos? Annoying, isn’t it?

Think of the other ways you can reinforce your skills without directly selling. Share relevant news, advice, tips, testimonials etc.

And don’t forget to…

Check your spelling and grammar

As a professional, you must be mindful of your writing. Know the difference between ‘your’ and ‘you’re’, ‘its’ and ‘it’s’ and ‘than’ and ‘then.’

By the way, apostrophe s (‘s) is not a plural form and ‘alot’ is two words. Your status update will be read across the globe, it’s important that you write it clearly and effectively.

Being misunderstood is unavoidable on social media. And when you’re on LinkedIn, it feels like you’re walking on thin ice. A single outburst can damage your personal brand, and as a result, you may lose your network of connections and prospects.

Set up a perfect LinkedIn profile, and leverage the power of this platform to establish your online presence and engage with other professionals.

Do you have any other LinkedIn tips and tricks? Share them in the comments.


Johanne See

Johanne is a writer, DIYer, and foodie who loves dogs, good reads, tech, and nature.

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