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Last week I presented at #SMDayADL on the topic of social media reporting.

In the 35 minute time slot, I shared an overview of:

  • how to establish business and online goals
  • how to align these goals with relevant metrics, and
  • how to use reporting best practice to communicate the results

The slides from this presentation are shown below:

Erica Stacey

Erica is a Google Analytics, Google AdWords and Mobile Sites certified professional, so you’re in qualified hands. She has also recently completed an intensive training bootcamp with the Institute of Code and has an extensive wealth of online proficiencies. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.

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