Just because social media surveys and research may say a particular time is optimal to post on a certain platform, it doesn’t mean you have to blindly follow…
One million users are logging in to Facebook every minute. More than 347,000 people are scrolling Instagram every 60 seconds. Twitter has 329 million users while LinkedIn has 500 million. That’s just four of the most popular platforms where businesses are engaged to. Indeed, social media is a crowded ocean – a lot of fish to catch!
So how do you find the perfect time for your accounts!?
When posting on your social media accounts, there are a couple of factors you have to consider to achieve better conversion rate, including:
quality of the post
Posting frequency involves the number of times you post in a day, week or month, while the quality of the post is simply about how appealing it is to your audience.
Target market and demographics pertain to a group of potential consumers and statistics.
In this post, we will explore the best times to post on each popular social media platform and the types of posts that can garner more engagement.
With that in mind, we have scoured the Internet and this is what we found from various research regarding the optimal times to post on these four major social media platforms:
The report from Sensis also discovered that 35% of users access social media more than five times each day, and 89% of 18 to 29-year-olds check-in at least once a day.
Social media users usually check in these times of the day:
in the evening
first thing in the morning
before going to bed
So it is important to think about where your target audience is at certain times of the day, what they are likely to be doing, and how your content can appeal to them in those moments.
Users aged 18 to 34 are the most active on social media, and about 20% of people use social media to check out brands and businesses, mostly women aged 30 to 39 do this.
Types of social media posts that gather substantial engagement
Your social media represent your brand, your business. Create your own unique personality that will be loved by your target audience and aligns with your goals. Then, share it in as many effective ways as possible, such as: