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Just because social media surveys and research may say a particular time is optimal to post on a certain platform, it doesn’t mean you have to blindly follow…

One million users are logging in to Facebook every minute. More than 347,000 people are scrolling Instagram every 60 seconds. Twitter has 329 million users while LinkedIn has 500 million. That’s just four of the most popular platforms where businesses are engaged to. Indeed, social media is a crowded ocean – a lot of fish to catch!

So how do you find the perfect time for your accounts!?

When posting on your social media accounts, there are a couple of factors you have to consider to achieve better conversion rate, including:

  • posting frequency
  • quality of the post
  • target market
  • demographics
  • timing

Posting frequency involves the number of times you post in a day, week or month, while the quality of the post is simply about how appealing it is to your audience.

Target market and demographics pertain to a group of potential consumers and statistics.

In this post, we will explore the best times to post on each popular social media platform and the types of posts that can garner more engagement.

Are these missing in your social media strategy?

What the social media statistics say…

Sensis’ latest social media report indicated that Facebook is the most popular social network for businesses in Australia, followed by LinkedIn, Twitter and Instagram.

With that in mind, we have scoured the Internet and this is what we found from various research regarding the optimal times to post on these four major social media platforms:

the best time to post on social media
(Sources: Data from CoSchedule, HubSpot, SocialReport, Hootsuite, Falcon, Sprout Social and Buffer)

The report from Sensis also discovered that 35% of users access social media more than five times each day, and 89% of 18 to 29-year-olds check-in at least once a day.

Social media users usually check in these times of the day:

  • in the evening
  • first thing in the morning
  • during lunchtime
  • breaks
  • before going to bed
  • at work
  • while commuting

So it is important to think about where your target audience is at certain times of the day, what they are likely to be doing, and how your content can appeal to them in those moments.

Users aged 18 to 34 are the most active on social media, and about 20% of people use social media to check out brands and businesses, mostly women aged 30 to 39 do this.

Image by Sensis

Types of social media posts that gather substantial engagement

Your social media represent your brand, your business. Create your own unique personality that will be loved by your target audience and aligns with your goals. Then, share it in as many effective ways as possible, such as:

If you don’t know where to start, sign up to our Creating Your Own Video Content workshop.

  • interactive content such as quizzes, polls, contests or Q&As
  • positive and inspirational posts including quotes, struggles, and achievements
  • visual posts like memes, GIFs, eye-catching images and photography
  • user-generated and curated content

And be responsive to comments and messages on your social media accounts. This creates meaningful relationships with your followers and audience.

Why not to rely on the stats

Here’s the catch. Just because the social media survey or research says that it is the peak time to post on this platform, it doesn’t mean it works every single time.

It’s important to understand your own audience behaviour rather than just going with peak times.

You can start by checking your own account insights, to understand when your followers tend to be online. And fish where the fish are.

For Facebook Pages you can find this information in Insights > Posts:

best time to post on Facebook

And for Instagram business accounts, review Insights > Audience > Followers:

best time to post on Instagram

According to Erica Stacey, Scout Digital Training director and trainer:

Sometimes the best strategy is to pick just one thing. And do it REALLY well.

You don’t have to create an account in every social media platform that you know. Work out what’s best for your audience and what you enjoy managing. Develop a social media strategy.

Managing social media accounts is a herculean job, but it all comes down to reaching the right audience and getting better conversions.

For more valuable social media tips, consider reading these articles from our Blog and The Dobcast podcast: 


Johanne See

Johanne is a writer, DIYer, and foodie who loves dogs, good reads, tech, and nature.

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