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Mastering Social Media Marketing for Business

Workshop overview:

This real world overview workshop, with the beginner in mind, is an introduction to the world of social media and best practice use for business and will set you on the right path to effective social media marketing.

It will succinctly provide an overview of how to make best use of social media platforms for businesses and organisations to meet your objectives and strategic goals. It will also take a comprehensive look at the major players in social (Facebook, Instagram, LinkedIn and Twitter) and how to best set up them up, optimise and begin to build an audience.

Throughout the duration of the workshop, we will look at the key demographics and forecasted trends within the Australian social media landscape and how these affect your organisation’s social media presence.

This workshop will cover:

  • Australian social media user numbers, insights and demographics
  • social media channel and setting up best practices
  • Instagram, Twitter, Facebook and LinkedIn newsfeeds
  • understanding the Facebook algorithm
  • how to publish content on these main social media channels
  • how to genuinely build engagement
  • community management fundamentals.

Workshop objectives:

  • to provide an overview of how to make best use of social media marketing for businesses and organisations
  • to develop confidence in using social media effectively.

This workshop is for:

  • beginners with no assumed knowledge
  • SME business owners and managers
  • government departments
  • marketing graduates wanting to gain practical knowledge and skills
  • marketing coordinators with no social media experience
  • marketing professionals wanting to gain current knowledge and skills.

What’s included:

  • light refreshments
  • full set of training resources
  • high quality training

Prerequisites:

  • None, although admin/editor access to existing business social media channels (i.e. Facebook Page, not personal profile) to work with is ideal (but not essential).

Please note: You are required to bring your own laptop.

Each session is restricted to limited participants (six to ten attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

Discover social media marketing today.

Discounts for booking multiple sessions:

The training sessions can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more sessions*:

  • 1-2 sessions: $330 + BF + GST (per session)
  • 3 or more sessions: $300 + BF + GST (per session)

*Applies to half day sessions only, i.e. 4 and 4.5 hour sessions.

For multiple session bookings, you can also contact us to enquire about payment plan options.

Your social media marketing trainer:

Jen Evison – from Jennifer Evison Consulting.

Jen has extensive experience in the social media space and is renowned for her food and beverage marketing. Previously, she managed the social media channels for Allrecipes in the US before moving to Australia and continues to work with Australian and US businesses helping them achieve social media success over the past decade, including a prominent wine brand.

With tertiary qualifications in business marketing, she has a genuine talent for strategising, being across best practice and creatively discovering and constructing effective content for a range of social media channels.

Jen has an unending enthusiasm for presenting and participants will be delighted by her effervescent and good humoured nature.

See Jen's workshops here.

Digital Marketer Adelaide - Jen Evison

Workshop details:

Mastering social media for business

This workshop will look at the best way to set up your social media accounts for your organisation as well as discovering the various features and benefits of each platform and the different types of content suitable for these channels.

Duration: Half day (morning)

Date: Tuesday 10 July 2018

Time: 8.30am - 1pm (4.5 hours)

Location: Intersect, 167 Flinders Street, Adelaide, South Australia

Cost: $330 + BF + GST

Discount available when booked with other sessions

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The training venue

Our training sessions are held in modern meeting rooms which are conveniently located in the Adelaide CBD.

Please note: You will need to bring your own laptop.

Intersect
167 Flinders Street
Adelaide, South Australia

Learn more about car parking and venue facilities here.

Related sessions:

Social media consultations

Know you need some kind of social media training but not sure what kind, or where to start? Book a dedicated one-on-one session with social media scout, Jen, to review your situation and determine your needs.

Thursday 5 July,
Wednesday 11 July 2018, limited places

Adelaide CBD

$150 + BF + GST

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Webinar: Getting your sh*t organised

Good organization is a critical skill for a successful social media manager. In this free webinar, social media scout Jen, will share her tried and true tips for getting – and staying – organized.

Thursday 12 July 2018

2:30-3:30pm ACST

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Mastering Twitter and LinkedIn advertising

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Twitter masterclass

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LinkedIn masterclass

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Developing a social media strategy

This valuable workshop will see you learn to create a workable social media strategy so that you can easily and effectively implement your social media marketing activities throughout the year.

Tuesday 21 August 2018
Tuesday 13 November 2018

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$330 + BF + GST

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Creating engaging social media content

In this practical session, you’ll learn how to create social media content that is aligned with your business goals and objectives, and accurately reflects your services. Learn tips and tricks on how to develop socially optimised content and minimise labour intensive tasks.

Monday 27 August 2018
Tuesday 20 November 2018

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$330 + BF + GST

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Social media marketing brings with it a wealth of data and insights, but which metrics should you focus on and how will you find the time? This workshop will help you identify which analytics to focus on, and share time saving tools and techniques.

Monday 17 September 2018

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$330 + BF + GST

Jen Evison - Digital Marketer Adelaide