Be prepared to do your best online

Creating Engaging Social Media Content

Workshop overview:

The key to successful social media marketing is the quality and value of your content.

Without stellar content, you could be wasting time. Having a strategic approach to developing and publishing content will inevitably save time and help your message be consistent and therefore more effective.

You’ll be provided with recommendations for and demonstrations of tools and processes to implement and assist with streamlining and scheduling social media content planning and publishing within your organisation. We'll also take a look at what the leaders in social media are doing so you can learn from best practices and implement directly back into your marketing department.

The workshop will also help you pinpoint what works and what is time consuming with no benefits. No longer will you have to “fly blindly” when posting to your social media channels.

This workshop will cover:

  • social media content strategy best practice
  • social media content planning, creation and curation
  • content scheduling for your social media channels
  • social media campaigns, promotions and competitions.

Workshop objectives:

  • to provide recommendations of the various types of content that can be used effectively for social media marketing
  • to develop a strategic approach to developing and publishing content
  • to develop confidence and understanding of the tools and techniques that can be used to prepare and schedule social media content

This workshop is for:

  • social media and marketing managers
  • digital content managers and creators
  • SME business owners and managers
  • government departments
  • freelancers and consultants

What’s included:

  • light refreshments
  • full set of training resources
  • high quality training

Prerequisites:

Please note: You are required to bring your own laptop.

Each session is restricted to limited participants (six to ten attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

Create clever content and more. See seat availability here.

Discounts for booking multiple sessions:

The training sessions can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more sessions*:

  • 1-2 sessions: $330 + BF + GST (per session)
  • 3 or more sessions: $300 + BF + GST (per session)

*Applies to half day sessions only, i.e. 4 and 4.5 hour sessions.

For multiple session bookings, you can also contact us to enquire about payment plan options.

Your social media marketing trainer:

Jen Evison – from Jennifer Evison Consulting.

Jen has extensive experience in the social media space and is renowned for her food and beverage marketing. Previously, she managed the social media channels for Allrecipes in the US before moving to Australia and continues to work with Australian and US businesses helping them achieve social media success over the past decade, including a prominent wine brand.

With tertiary qualifications in business marketing, she has a genuine talent for strategising, being across best practice and creatively discovering and constructing effective content for a range of social media channels.

Jen has an unending enthusiasm for presenting and participants will be delighted by her effervescent and good humoured nature.

See Jen's workshops here.

Digital Marketer Adelaide - Jen Evison

Workshop details:

Creating engaging social media content

In this practical session, you’ll learn how to create social media content that is aligned with your business goals and objectives, and accurately reflects your services. Learn tips and tricks on how to develop socially optimised content and minimise labour intensive tasks.

Duration: Half day (morning)

Date: Monday 27 August 2018, Tuesday 20 November

Time: 8.30am - 1pm (4.5 hours)

Location: Intersect, 167 Flinders Street, Adelaide, South Australia

Cost: $330 + BF + GST

Discount available when booked with other courses

Join Now

The training venue

Our training sessions are held in modern meeting rooms which are conveniently located in the Adelaide CBD.

Please note: You will need to bring your own laptop.

Intersect
167 Flinders Street
Adelaide, South Australia

Learn more about car parking and venue facilities here.

Related workshops:

Social media consultations

Know you need some kind of social media training but not sure what kind, or where to start? Book a dedicated one-on-one session with social media scout, Jen, to review your situation and determine your needs.

Thursday 5 July,
Wednesday 11 July 2018, limited places

Adelaide CBD

$150 + BF + GST

Jen Evison - Digital Marketer Adelaide

Mastering social media for business

This workshop will look at the best way to set up your social media accounts for your organisation as well as discovering the various features and benefits of each platform and the different types of content suitable for these channels.

Tuesday 10 July 2018

Adelaide CBD

$330 + BF + GST

Jen Evison - Digital Marketer Adelaide

Webinar: Getting your sh*t organised

Good organization is a critical skill for a successful social media manager. In this free webinar, social media scout Jen, will share her tried and true tips for getting – and staying – organized.

Thursday 12 July 2018

2:30-3:30pm ACST

Free

Jen Evison - Digital Marketer Adelaide

Mastering Facebook and Instagram Ads (for individual accounts)

Learn how to take your social media marketing activity to the next level and drive meaningful results with paid campaigns for Facebook and Instagram in this insightful and game changing course.

Thursday 26 July 2018
Tuesday 30 October 2018

Adelaide CBD

$330 + BF + GST

Jen Evison - Digital Marketer Adelaide

Mastering Twitter and LinkedIn advertising

Enhance your Twitter and LinkedIn marketing, with strategic, targeted and effective advertising campaigns.

Thursday 26 July 2018

Adelaide CBD

$180 + BF + GST

Jen Evison - Digital Marketer Adelaide

Facebook Pages masterclass

Facebook remains an incredibly powerful platform for connecting people and organisations. Ensure you’re doing your best to reach and engage your Page’s audience.

Tuesday 31 July 2018
Tuesday 9 October 2018

Adelaide CBD

$330 + BF + GST

Jen Evison - Digital Marketer Adelaide

Mastering Facebook Business Manager

Facebook Business Manager is a must for anyone juggling multiple Facebook Pages and Ad accounts. Understand how to set up and use this powerful platform.

Tuesday 31 July 2018

$150 + BF + GST

Jen Evison - Digital Marketer Adelaide

Instagram masterclass

Instagram is growing exponentially as not only a popular social media platform, but an effective place to market businesses and organisations. Help your profile stand out.

Tuesday 7 August 2018
Tuesday 16 October 2018

Adelaide CBD

$330 + BF + GST

Jen Evison - Digital Marketer Adelaide

Twitter masterclass

Each social media channel has its own tone, etiquette and nuances, and Twitter is no exception. Learn how to navigate and leverage this platform to raise your personal or professional brand.

Thursday 9 August 2018

Adelaide CBD

$180 + BF + GST

Erica Nistico Stacey - Digital Marketer Adelaide

LinkedIn masterclass

LinkedIn is THE social media network for professional online networking. This workshop is presented in two parts to allow you to understand how to use LinkedIn personally, for your company page or both.

Thursday 9 August 2018

Adelaide CBD

$180 / $330 + BF + GST

Erica Nistico Stacey - Digital Marketer Adelaide

Developing a social media strategy

This valuable workshop will see you learn to create a workable social media strategy so that you can easily and effectively implement your social media marketing activities throughout the year.

Tuesday 21 August 2018
Tuesday 13 November 2018

Adelaide CBD

$330 + BF + GST

Jen Evison - Digital Marketer Adelaide

Mastering Facebook and Instagram Ads (for multiple accounts)

Learn how to take your social media marketing to the next level and drive strategic results with paid campaigns for Facebook and Instagram, while managing multiple accounts.

Tuesday 2 October 2018

Adelaide CBD

$330 + BF + GST

Jen Evison - Digital Marketer Adelaide

Effective AND efficient social media reporting

Social media marketing brings with it a wealth of data and insights, but which metrics should you focus on and how will you find the time? This workshop will help you identify which analytics to focus on, and share time saving tools and techniques.

Monday 17 September 2018

Adelaide CBD

$330 + BF + GST

Jen Evison - Digital Marketer Adelaide