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Effective AND Efficient Social Media Reporting

Workshop overview:

Not only do you need to provide relevant reporting to your employer, higher ups or board members to show the value of social media marketing and advertising, but reporting and analytics are the most compelling ways you can determine what works and what doesn’t and how to refine and improve your efforts quickly and painlessly.

We’ll guide you through the native analytics for the major social media channels, including Facebook, Instagram, Twitter and LinkedIn, whilst identifying meaningful results for your business and interpret the data available within your social media channels.

By the end of the course you will have an understanding of how to measure the effectiveness of your activities and we’ll recommend key metrics to focus on for social media reports.

We'll also talk about paid tools for social media measurement – focusing on those that will save you time – and provide you with some reporting templates.

This workshop will cover:

  • the importance of social media analytics
  • identifying relevant metrics
  • recommended social media reporting tools – free vs paid
  • native Facebook page insights
  • native Instagram business analytics
  • native Linkedin company page insights
  • native Twitter analytics
  • social media reporting template(s).

Workshop objectives:

  • to develop understanding of how to measure the effectiveness of social media marketing activities using available reporting tools
  • to provide recommendations of key metrics to focus on for social media reports

This workshop is for:

  • social media and marketing managers
  • digital content managers and creators
  • SME business owners and managers
  • government departments
  • freelancers and consultants

What’s included:

  • light refreshments
  • full set of training resources
  • high quality training

Prerequisites:

  • access to business social media accounts (e.g. Facebook Page, LinkedIn company page, Instagram business accounts, Twitter account)
  • an understanding of social media and its application in a business environment (this is covered in our Social Media for Business workshop)

Please note: You are required to bring your own laptop.

Each session is restricted to limited participants (six to eight attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

Arm yourself with analytics. Register your place now.

Discounts for booking multiple sessions:

The training sessions can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more sessions*:

  • 1-2 sessions: $330 + BF + GST (per session)
  • 3 or more sessions: $300 + BF + GST (per session)

*Applies to half day sessions only, i.e. 4 and 4.5 hour sessions.

For multiple session bookings, you can also contact us to enquire about payment plan options.

Your social media marketing trainer:

Jen Evison – from Jennifer Evison Consulting.

Jen has extensive experience in the social media space and is renowned for her food and beverage marketing. Previously, she managed the social media channels for Allrecipes in the US before moving to Australia and continues to work with Australian and US businesses helping them achieve social media success over the past decade, including a prominent wine brand.

With tertiary qualifications in business marketing, she has a genuine talent for strategising, being across best practice and creatively discovering and constructing effective content for a range of social media channels.

Jen has an unending enthusiasm for presenting and participants will be delighted by her effervescent and good humoured nature.

See Jen's workshops here.

Digital Marketer Adelaide - Jen Evison

Workshop details:

Effective AND efficient social media reporting

Social media marketing brings with it a wealth of data and insights, but which metrics should you focus on and how will you find the time? This workshop will help you identify which analytics to focus on, and share time saving tools and techniques.

Duration: Half day (morning)

Date: Monday 17 September 2018

Time: 8:30am - 1pm (4.5 hours)

Location: Intersect, 167 Flinders Street, Adelaide, South Australia

Cost: $330 + BF + GST

Discount available when booked with other sessions

Join Now

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