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Social Media Advertising

Course Overview:

Advertising via your social media platforms is one of the most cost effective and potent ways to reach your exact audience these days and it’s set to explode even more over the next few years.

With billions of dollars each year (and rising significantly) being invested, you can be sure that your competitors are in the game, even if you aren’t. But we understand that you want to get it right, from the start, otherwise you are wasting time and money.

You’ll also get genuine insights into working with Facebook Ads Manager platform and the most commonly used paid elements for Facebook and Instagram advertising campaigns to complement your organic content updates.

Attendees will examine results and understand how to use them to refine their campaigns and keep getting better and better outcomes.

This course will cover:

  • the power of paid advertising and the significant results it can bring
  • a deep dive into Facebook Ads Manager
  • an introduction to Twitter and LinkedIn advertising
  • how to interpret and utilise social media advertising insights.

As a bonus for attending the course, you’ll receive an advertising calendar template to help you set up your advertising plan and make it really work for you.

Course objectives:

  • to develop understanding and confidence in the options available for advertising on popular social media channels
  • how to use social media advertising to complement day-to-day “organic” updates

This course is for:

  • social media and marketing managers
  • digital content managers and creators
  • SME business owners and managers
  • government departments
  • freelancers and consultants

What’s included:

  • light refreshments
  • modern computer training room
  • individual computers (PC) and the necessary internet access and software
  • full set of training resources
  • high quality training


  • an understanding of social media and its application in a business environment (this is covered in our Introduction to Social Media course).
  • access to Facebook Ads Manager and a campaign/ad that you would like to create and set live. We can provide assistance with this if required. You will be asked during the online registration process.
  • please download the free Facebook Ads Manager app to your smartphone prior to the session (for managing and monitoring ads via your mobile device).
  • Facebook Ads Manager app for iOS
  • Facebook Ads Manager app for Android

Each session is restricted to limited participants (six to twenty attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

Power up your profits with social media advertising. Book your spot.

Discounts for booking multiple sessions:

The training sessions can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more sessions*:

  • 1-2 sessions: $330 + BF + GST (per session)
  • 3 or more sessions: $300 + BF + GST (per session)

*Applies to half day sessions only, i.e. 4 and 4.5 hour sessions.

For multiple session bookings, you can also contact us to enquire about payment plan options.

Your social media marketing trainer:

Jen Evison – from Jennifer Evison Consulting.

Jen has extensive experience in the social media space and is renowned for her food and beverage marketing. Previously, she managed the social media channels for Allrecipes in the US before moving to Australia and continues to work with Australian and US businesses helping them achieve social media success over the past decade, including a prominent wine brand.

With tertiary qualifications in business marketing, she has a genuine talent for strategising, being across best practice and creatively discovering and constructing effective content for a range of social media channels.

Jen has an unending enthusiasm for presenting and participants will be delighted by her effervescent and good humoured nature.

See Jen's workshops here.

Digital Marketer Adelaide - Jen Evison

Course details:

Social media advertising

Learn how to take your social media marketing activity to the next level and drive meaningful results with paid campaigns for Facebook, Instagram, LinkedIn and Twitter in this insightful and game changing course.

Duration: Half day (morning)

Date: Thursday 29 March 2018

Time: 9am - 1pm (4 hours)

Location: The IVC, 19 Young Street, Adelaide, South Australia

Cost: $330 + BF + GST

Discount available when booked with other courses

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The training venue

Our training sessions are held in modern meeting rooms which are conveniently located in the Adelaide CBD.

Please note: You will need to bring your own laptop.

167 Flinders Street
Adelaide, South Australia

Learn more about car parking and venue facilities here.

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