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Introduction to SEO Best Practices

Workshop overview:

Are you confused and overwhelmed by how search engines rank websites?

With an excessive amount of information available, you’re not alone in being unsure where to start or what exactly to do for your business. Power up your site’s SEO and get consistently better search results in Google with this specialist training session.

A trusted workshop, Introduction to SEO Best Practices will demystify what search engines are and how they work. It will also explain the main content factors that influence how your website is seen and ranked and what you can do to encourage positive results in search engines.

This workshop will cover:

  • difference between SEO and SEM
  • how search engines work and how they rank websites and content
  • SEO best practices
  • how to find relevant keywords and use them
  • writing great meta descriptions that will not only please Google but entice people to your site
  • effectively formatting your page – headings/heading tags, structure, content, links, images
  • an introduction to Google Search Console including account settings, verifying your property, submitting an XML sitemap, fetch as Google

Join this professional training to learn how to create a high quality site that Google loves through genuinely great content and a spot of technical knowledge.

Please note: This course has a strong focus on on-site SEO.

Workshop objectives:

  • to develop a basic understanding of the fundamentals of search engine optimisation
  • to develop the skills and confidence to perform essential search engine optimisation techniques on your website or blog

This workshop is for:

  • those who are responsible for managing your own or your business’s website or blog and want to understand how you can help effectively influence its results in search engines.

What’s included:

  • light refreshments
  • full set of training resources
  • high quality training


  • ideally an existing website or blog to use recommended techniques on, otherwise the course can be taken theoretically for a future website or blog venture
  • a basic understanding of the internet and websites

Please note: While this workshop is an introduction, it is dealing with a technical topic, and technical terms and techniques will be addressed.

Please note: You are required to bring your own laptop.

Each session is restricted to limited participants (generally six to 12 attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

Learn SEO by registering here

Discounts for booking multiple sessions:

The training sessions can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more sessions*:

  • 1-2 sessions: $330 + BF + GST (per session)
  • 3 or more sessions: $300 + BF + GST (per session)

*Applies to half day sessions only, i.e. 4 and 4.5 hour sessions.

For multiple session bookings, you can also contact us to enquire about payment plan options.

Erica provided an in depth consultation to help me improve my SEO.

Her knowledge and skills exceeded my expectations.

Her friendly and non patronising manner really helped me learn an incredible amount in a short amount of time.

Not only that but her advice was so clear and actionable that I started to see results in a few days!

I cannot recommend Erica highly enough for SEO and digital strategy and services.

Vanessa Jones
Copywriter + content writer + social media marketer
Jones the Writer.

Your Google Analytics, Google Adwords, SEO and email marketing trainer:

Erica Stacey – from Scout Digital Marketing.

Erica is a Google Analytics, Google AdWords and Mobile Sites certified professional, so you’re in qualified hands.

She has also recently completed an intensive training bootcamp with the Institute of Code and has an extensive wealth of online proficiencies.

Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more.

A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.

See Erica's workshops here.

Digital Marketer Adelaide - Erica Stacey (nee Nistico)

Workshop details:

Introduction to SEO Best Practices

Learn authentic SEO tips and techniques to get real results and successfully rank your pages, driving clients and customers to your website.

Duration: Half day (morning)

Date: Thursday 23 August 2018, Thursday 18 October 2018

Time: 8:30am - 1pm (4.5 hours)

Location: Intersect, 167 Flinders Street, Adelaide, South Australia

Cost: $330 + BF + GST

Discount available when booked with other sessions

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The training venue

Our training sessions are held in modern meeting rooms which are conveniently located in the Adelaide CBD.

Please note: You will need to bring your own laptop.

167 Flinders Street
Adelaide, South Australia

Learn more about car parking and venue facilities here.

Related workshops:

Further SEO techniques

This more advanced SEO course goes beyond basic site optimisation and delves into the more technical aspects to make your website successfully discoverable. If it’s true visibility you’re after, be sure to register your place.

Thursday 30 August 2018
Thursday 1 November 2018

Adelaide CBD

$330 + BF + GST

SEO Trainer Adelaide - Erica Stacey (nee Nistico)