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average-position-feature
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Weirdly this metric is not in the default columns in Google Ads and the first thing I teach in our Google Ads Optimisation workshop is how to modify your report columns, and which metrics to add (this is one).

This advises where your ad tends to appear in paid search results.

Google Ads Search Campaigns show 1-4 ad results above the 10 x organic search results, and another 1-4 below.

Ideally, you want your ads to be showing in the top 1-3 positions for best visibility, as you are still counted as having an Impression, even if your ad appears BELOW the organic search results (and no one scrolls down and even sees it).

There are a number of factors of Ad Rank that affect your ads position:

  1. Your bid
  2. The quality of your ad and the landing pages they link to
  3. Ad Rank thresholds (based on ad standards)
  4. Search context
  5. The expected impact from your ad extensions and other ad formats

To learn how to set up effective Google Ad campaigns AND optimise them for ever-improving results, check out our upcoming workshops: https://scoutdigitaltraining.com.au/event-category/google-ads-training/

 

Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.

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