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A quick one this week! Although they are sometimes used interchangeably, they are different…

Impressions refer to the total number of times an object (profile, account, ad, post) is SEEN.

Reach refers to the total number of individual people or accounts who have SEEN the object.

So an individual may see an ad or update etc multiple times, which is why Impressions is usually greater than the number of individuals Reached.

The number of times an individual sees an object is referred to as Frequency, such as in Facebook Ads Manager.

Hope that clears that one up!

Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.

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