#MondayMetric: Click through rate (CTR)
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We’re up to one of my favourite metrics: Click Through Rate! aka CTR.
This percentage is determined by the Total Number of Clicks divided by the Total Number of Impressions, i.e. Clicks / Impressions = CTR.
Ideally, you want to be aiming for a high CTR, this indicates that a lot of people who saw your ad or update, clicked on it to find out more.
You do need to also monitor the activity of those people who click through though… For example, you don’t want to attract a lot of clicks, but then have them bouncing off the page because the information isn’t what they were expecting or looking for, e.g. Click Bait.
We want to attract good quality, relevant clicks 👌🏼
To put it a bit into perspective, an “average” CTR for Google Ads Search Campaigns is 2.0% and an “average” CTR for display ads is 0.02%!
We think you can do better though with clear, high quality messaging, relevant targeting, and ongoing monitoring and optimisation.
Let me know if you have any CTR questions!