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Anyone who follows me on Twitter will know that I heart Pinterest.

What is Pinterest?

It’s a virtual pinboard that allows you to collate images from all over the Internet. Its nifty Pin It button plugin can be installed to your browser to quickly “pin” an image to a “board” of your choosing and naming, saving the source link to credit the original creator.

You can also browse “pins” from other users and re-pin, like and/or comment on them.

There are lots of articles going around at the moment about how Pinterest is the “next big thing” (despite being around and heavily used for over 2 years) and various ways brands can use Pinterest.

That’s not what I want to talk about though. I want to talk about what you’ll notice when first viewing Pinterest: it’s loved by women.

When I first started using Pinterest (oh, many thanx to @nuskenator for introducing me to it), I had a chicken-or-the-egg moment, where I pondered:

Am I attracted to a particular “style” of photos/objects/things on Pinterest, or does Pinterest attract a certain type of user…? (who all seem to like the same style of photos/objects/things as me).

Admittedly this thought was quickly replaced by:

Pinterest is amazing! I must pin everything I love and share it with the world! (or at least with my Pinterest family).

But I was reminded of my original thought when discussing Pinterest, and the growing habit of online collation with a (male) colleague.

After inviting* him to join Pinterest, he said to me: “There are lots of chicks on here, aren’t there?” (or something like that).

*This is another very clever aspect of Pinterest that I’m certain has contributed to its growth. You need to either request a membership, or be invited to join by an existing member.

This bugged my subconscious for a few days before I landed on my big reason why women heart Pinterest.

Men hunt. Women gather.

If you don’t believe me, just let me google that for you.

This may open me up for a swag of complaints and claims of sexism, but stereotypes exist for a reason…

Yes, there are many women that create and lead, but I fear we remain outdone in this arena by men. Could this be due to good ol’ fashioned genes?

Traditionally men hunt (or create). Woman gather (or collate).

Is this why I heart Pinterest so much?

Pinterest was inspired by a woman (or muse), created by men, and is dominated by women.

It is still an awesome platform though, with a multitude of ways that pin boards can be used (by men and women).

Actually, here’s a great article on why more men should join Pinterest.

My favourite uses for Pinterest are:

  • Event planning
  • Wardrobe planning (or dreaming)
  • Holiday planning (or again, dreaming)
  • Inspiration/motivation (in life generally, or running specifically)
  • Recording books I want to read, films/television shows I want to watch
  • Home renovation (or once again, dreaming)
  • Content collation (for social media updates, blog posts etc)
  • Collating recipes (and comparing how the end result looks)
  • Making me laugh/smile
  • Dreaming (I may as well admit it).

Do you heart Pinterest? How do you use it?

Follow me on Pinterest.

Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.


  1. KD Thursday 2 February 2012

    Great article…. I have to say you have a very valid point… & I too heart Pinterest 🙂

  2. Carlene Monday 6 February 2012

    Erica I think you’re onto something here. Yes Pinterest is definitely somewhere where I’ve gathered all the best ideas on a variety of things. Not sure how many I”ll implement, but I do like having that collection there 😉

  3. Michelle Prak (@Prakky) Sunday 12 February 2012

    Good read, Erica.

    I had to laugh at the article (linked) about why more more should use Pinterest. The final reason was: to know what SHE wants. That’s great. And true.

    • enistico Monday 13 February 2012

      Ha, yes, I hope I managed to get a few of them to read it. Since publishing this post, I’ve found out about a “men’s version of Pinterest” Gentlemint, it certainly serves one of the roles of the internet, to entertain 🙂

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