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Video content is a critical element for marketing in 2019. According to Cisco’s international research, by 2022, online videos will make up more than 82% of all consumer internet traffic — which is 15 times higher than it was in 2017.

Our video trainer Amelia Veale from Narrative Marketing also releases a weekly business-oriented podcast – Be The Drop – and in this week’s episode, she shares her thoughts on how to realistically and affordably include video content into your marketing mix, and some of her top tips for equipment and processes that will help improve your in-house video content.

This short episode features video marketing tips on:

  • Planning your video content
  • What video equipment to invest in
  • Video lighting and sound tips
  • The importance of video captions
  • Video editing apps (including on your smartphone)

and more.

Listen via the player below, or search “Be The Drop” in your podcast app or on Spotify to subscribe and listen.

If you are interested in creating your own effective video content, check out our video training workshop in Adelaide.

Johanne See

Johanne is a writer, DIYer, and foodie who loves dogs, good reads, tech, and nature.

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