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Last week, I presented at #SMDayADL on the topic of social media reporting.

In the 35-minute time slot, I shared an overview of:

  • how to establish business and online goals
  • how to align these goals with relevant metrics, and
  • how to use reporting best practice to communicate the results

The slides from this presentation are shown below:

Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.

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