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Today’s marks 10 years since one of Twitter’s founders – Jack Dorsey – sent the first tweet:

and while it’s come a long way since then, I’m also finding it hard to believe it has been 10 years! (though it’s like, 30 internet years…)

I’ll admit that I was late to the Twitter-party, *only* joining in 2010, but it fast became my favourite social media channel, though these days it runs neck-and-neck with Instagram depending what mood I’m in.

Today, Twitter sent all users a “thank you” email, and have been sourcing birthday love around the #LoveTwitter hashtag, which made me think about what I specifically love about Twitter, and on its 10th birthday, why not list 10 things!

1. The 140 character limit (for now)

A lot can be said in 140 characters. But the limit means you need to consider each one of them, and I find that there is clarity in brevity.

(And if you were counting, that above paragraph is 140 characters… Boom!)

2. Non-reciprocal following

You can now do this with a few other social media channels as well, but after Facebook and LinkedIn, I found it hugely refreshing that Twitter allowed you to follow whomever you liked! (providing their profile wasn’t private). And those people who follow you… you don’t HAVE to follow them back!

3. How personalis-able it is

It felt necessary to make up a word for this one. One of my pet hates is people who say that Twitter is “all about what people had for lunch” (though thankfully I’m hearing that less). I say that if that’s the case, then you’re following the wrong people!

I manage a number of Twitter accounts, and their feeds are all SO different. This is because the accounts they each follow are relevant to their interests, and if we find that someone’s updates are (consistently) irrelevant, then we unfollow! Simples!

4. Hashtags

Hashtags are every where now… but they started on Twitter (in 2007 if you’re interested) and while they still seem to confuse many people, I LOVE how they can be used to sensibly categorise updates, and also provide fun and playful context. #yesidoliketowritethoselonghashtagssometimes

5. Twitter chats

Whether you are simply reading along, or actively participating, Twitter chats are brilliant for connecting with other users with shared interests and learning from them.


I don’t use the official Twitter app… I use Tweetbot. It has some great features like being able to mute hashtags and users (permanently or for a defined period of time). And it still calls favourited tweets “favourites” (for now).

7. Breaking news

Social media has changed the way that news breaks and is reported, but there’s something about Twitter that is so quick to the party. I will honestly check for information about breaking news on Twitter before official news channels.

8. It’s chronological order (for now)

I’m an organised person, and I like seeing things in the order that they occur. Not the order than someone else thinks they should occur, or how much someone is willing to pay for me to see them occur. I know this has started to seep in, but I really hope it doesn’t change completely.

9. The bird is called Larry

Yes, he is!

10. The awesome people I’ve “met”

Twitter has enabled me to connect with some incredible people, with whom I don’t share a geographic connection, but one of interests and sense of humour. I am forever indebted to Twitter for the amazing people it has helped me “meet” (Suz, AngelaNathaniel, Belinda, Kimberly, Kate, Gavin and more!)

So thank YOU Twitter! Happy 10th birthday!

Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.

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