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I recently had the pleasure of being interviewed by Amelia Veale from Narrative Marketing for her Be The Drop podcast.

This weekly podcast investigates how to use the art of storytelling to super-charge business through interviews with influential guests. Amelia offers a wealth of free business and brand storytelling inspiration in an easy, conversational format with guests from a range of backgrounds.

While the core intent of our conversation was to discuss data and analytics, it all starts with having a strategy, and knowing what you want to achieve. This approach helps to provide focus and avoid being overwhelmed by marketing metrics.

Listen to the podcast below (21 minutes) and subscribe via iTunes or Stitcher to receive weekly drops of goodness from Amelia, or watch a video of the interview below.

Learn more about our Scout Digital Training courses here.

Erica Stacey

Erica is a Google Analytics, Google AdWords and Mobile Sites certified professional, so you’re in qualified hands. She has also recently completed an intensive training bootcamp with the Institute of Code and has an extensive wealth of online proficiencies. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.

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