Use Google Analytics to improve your business and marketing

Google Analytics is a convenient, free tool to help you analyse who is visiting your website and what they are doing on it. It has a number of useful capabilities that provide you with multiple sets of information that you can use to your advantage by improving your website, understanding your consumers’ demographic profile, and behaviours.

This information can then be used to improve your marketing and business results.

There are many incredible things that can be done with Google Analytics and we’re dedicated to showing you exactly what they are and how to make the most of it.

Blog Posts

Learn from our library of helpful and practical Google Analytics blog posts, including useful "how to" posts and reporting tips.

Videos

Quickly grasp new concepts and features with our helpful Google Analytics video demonstrations and explanations.

Webinars

Learn when it suits you with our live Google Analytics webinars, and webinar recordings.

Training

Get real-life, hands-on training from experienced marketers with our public workshops, workplace training and one-on-one coaching.

Why understand Google Analytics?

Marketers and businesses who have a confident understanding of Google Analytics are able to:

This allows savvy organisations to:

  • list-info-icon better understand their customers; who they are, where they are from, and what they want
  • list-info-icon identify their most effective marketing channels and activities
  • list-info-icon be more targeted and effective with marketing budgets
  • list-info-icon improve marketing and sales planning
  • list-info-icon improve business results, such as online enquiries, leads, bookings, sales and more.

Upcoming workshops + webinars

Upcoming Workshops

Thursday 13 June 2019: Google Analytics workshop – Melbourne

Thursday 1 August 2019: Google Analytics workshop – Adelaide

“I learned more about Google Analytics in four hours with Scout Digital Training than I did in any other studies I’ve done over the years.”

Zane Dean, Content Manager, Fresh 92.7

Other Training Options

If our public workshop dates don’t suit, or you are looking for dedicated attention or a tailored approach, we also offer:

>> Workplace Training

>> One-on-one Training and Coaching

Videos + webinar recordings

Training Videos

Video: Tips for launching a new website

Video: How to add annotations in Google Analytics

Video: How to set up Cross Device Tracking

Webinar Recordings

Webinar: An Overview of Google Analytics

Webinar: Removing internal traffic

Webinar: Profiling your website visitors

>> View all webinars

Google Analytics blog posts

Blog Posts

Five cool things you can do with Google Analytics

What is Google Analytics and why should I use it?

End of year Google Analytics reporting tip

Five tips for effective digital marketing reports

>> View all Google Analytics blog posts