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Taking Google Analytics Further

Course overview:

The ultimate next step in refining your Google Analytics expertise.

This course will go beyond the surface and take your existing knowledge and hone and sharpen it, allowing you to dig up much more valuable insights to better predict your audience and enhance your attraction and retention activities.

This course will cover:

  • setting up filters (to block internal traffic)
  • linking with Google Adwords
  • syncing with Google Search Console
  • targeted campaign tracking using UTM codes
  • event tracking e.g. tracking PDF downloads
  • setting up and using custom dashboards

We’ll also delve deeper in to user behaviour and look at the secondary dimensions of page data and you’ll come away with a clearer picture of where to best spend your time and focus.

Understand – and we mean REALLY understand – your online marketing because understanding is the first step to improvement.

Course objectives:

  • further develop knowledge of the capabilities of Google Analytics
  • further develop confidence with using some of the more advanced features of Google Analytics
  • develop the skills to set up goal and event tracking, to monitor conversions

This course is for:

  • savvy business owners and managers
  • agency, in house or independent marketers responsible for driving traffic to and/or activity on websites
  • bloggers
  • freelancers and consultants
  • web developers who want to a greater understanding of what Google Analytics can do
  • anyone who wants to improve their use of Google Analytics
  • past participants of Introduction to Google Analytics.

What’s included:

  • light refreshments
  • full set of training resources
  • high quality training


  • a business or personal website or blog with Google Analytics installed
  • a minimum of one month’s complete data collected
  • a basic understanding of how to use and interpret Google Analytics’ default reports
  • Introduction to Google Analytics course (recommended)

Please note: You are required to bring your own laptop.

Each session is restricted to limited participants (generally six to ten attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

Get to know your Google Analytics now!

Erica's training helped us understand how we can optimise our website to best serve our residents using the insights provided by Google Analytics.

Now that we're using Custom Campaigns, we have a greater understanding of the effectiveness of our various communication channels, which allows us to be more targeted in our approach.

We appreciated Erica's patience for our questions, and the fact that she went the extra mile to follow up after the training and provide us with useful tips and tools.

Lauren Christensen
Social Media Advisor, Marketing & Communications
City of Charles Sturt.

Discounts for booking multiple sessions:

The training sessions can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more sessions*:

  • 1-2 sessions: $330 + BF + GST (per session)
  • 3 or more sessions: $300 + BF + GST (per session)

*Applies to half day sessions only, i.e. 4 and 4.5 hour sessions.

For multiple session bookings, you can also contact us to enquire about payment plan options.

Your Google Analytics, Google Ads, SEO and email marketing trainer:

Erica Stacey – from Scout Digital Marketing.

Erica is a Google Analytics, Google Ads and Mobile Sites certified professional, so you’re in qualified hands.

She has also recently completed an intensive training bootcamp with the Institute of Code and has an extensive wealth of online proficiencies.

Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more.

A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.

See Erica's workshops here.

Digital Marketer Adelaide - Erica Stacey (nee Nistico)

Course details:

Taking Google Analytics Further

If you have been using Google Analytics for a little while but are ready to understand how you can make much better use of it then this course will take you there.

Duration: Half day (morning)

Date: Thursday 20 September 2018

Time: 9:00am - 1:30pm (4.5 hours)

Location: Intersect, 167 Flinders Street, Adelaide, South Australia

Cost: $330 + BF + GST

Discount available when booked with other sessions

Join Now

The training venue

Our training sessions are held in modern meeting rooms which are conveniently located in the Adelaide CBD.

Please note: You will need to bring your own laptop.

167 Flinders Street
Adelaide, South Australia

Learn more about car parking and venue facilities here.

Related courses:

Introduction to Google Analytics

A comprehensive introductory guide to the immensely useful (but often overwhelming) insights tool, Google Analytics. Specifically designed for those who want to understand and make the most of their website data.

Thursday 13 September 2018

Adelaide CBD

$330 + BF + GST

Google Analytics Trainer Adelaide - Erica Stacey (nee Nistico)