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Google Adwords Optimisation

Workshop overview:

Once you’ve got your Google Adwords up and running, it’s beneficial to review your ad performance and learn ways in which you can make them accomplish more for you.

To do this, we’ll explore important metrics, analytics and optimisation and testing all with the view of markedly improving their performance by getting more clicks and conversions.

By the end of the workshop, you will have developed the skills to sharply interpret results and make or recommend adjustments to improve them.

This workshop will cover:

  • reviewing and interpreting key metrics across campaigns, ad groups, ads and keywords
  • recommended metrics to focus on
  • customising columns
  • reviewing extensions and conversions performance
  • understanding Quality Score and bid adjustments
  • activating, pausing and editing your campaign and ads
  • creating Adwords reports (using the provided template).

Workshop objectives:

  • to understand the important metrics to focus on when assessing the performance of a Google Adwords text ad
  • to develop skills to interpret results and make or recommend adjustments to improve performance

This workshop is for:

  • business owners, marketers and managers
  • marketing professionals
  • agency account and digital marketing managers
  • freelancers and consultants
  • anyone who wants to understand how to interpret Google Adwords text ad results
  • past participants of our Introduction to Google Adwords workshop

What’s included:

  • light refreshments
  • full set of training resources
  • high quality training

Please note: You are required to bring your own laptop.


  • an existing Google Adwords account (not Adwords Express) with active Google Adwords campaigns with data to review and analyse (ideally one month’s worth)
  • awareness and skills of the best practices for setting up Google Adwords text ads (as covered in our Introduction to Google Adwords workshop)

Each session is restricted to limited participants (six to ten attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

Improve your ad performance knowledge. Sign up here.

Discounts for booking multiple sessions:

The training sessions can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more sessions*:

  • 1-2 sessions: $330 + BF + GST (per session)
  • 3 or more sessions: $300 + BF + GST (per session)

*Applies to half day sessions only, i.e. 4 and 4.5 hour sessions.

For multiple session bookings, you can also contact us to enquire about payment plan options.

Your Google Analytics, Google Adwords, SEO and email marketing trainer:

Erica Stacey – from Scout Digital Marketing.

Erica is a Google Analytics, Google AdWords and Mobile Sites certified professional, so you’re in qualified hands.

She has also recently completed an intensive training bootcamp with the Institute of Code and has an extensive wealth of online proficiencies.

Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more.

A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.

See Erica's workshops here.

Digital Marketer Adelaide - Erica Stacey (nee Nistico)

Workshop details:

Google Adwords Optimisation (Search Campaigns)

By the end of this workshop you will have learnt how to analyse, test and optimise your Google Adwords text ads to confidently review and improve their performance.

Duration: Half day (morning)

Date: Thursday 2 August 2018

Time: 8:30am - 1pm (4.5 hours)

Location: Intersect, 167 Flinders Street, Adelaide, South Australia

Cost: $330 + BF + GST

Discount available when booked with other courses

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The training venue

Our training sessions are held in modern meeting rooms which are conveniently located in the Adelaide CBD.

Please note: You will need to bring your own laptop.

167 Flinders Street
Adelaide, South Australia

Learn more about car parking and venue facilities here.

Related workshops:

Introduction to Google Adwords (Search Campaigns)

In this illuminating workshop you’ll learn to create appealing Google Adwords text ads that encourage more traffic to your website or business.

Thursday 19 July 2018

Adelaide CBD

$330 + BF + GST

Google Adwords Trainer Adelaide - Erica Stacey (nee Nistico)

Social media advertising

Learn how to take your social media marketing activity to the next level and drive meaningful results with paid campaigns for Facebook, Instagram, LinkedIn and Twitter in this insightful and game changing course.

Thursday 29 March 2018

Adelaide CBD

$330 + BF + GST

Jen Evison - Digital Marketer Adelaide