Mastering Facebook and Instagram Advertising

Advertising via your social media platforms is one of the most cost-effective and potent ways to reach your exact audience these days and it’s set to explode even more over the next few years.

With billions of dollars each year (and rising significantly) being invested, you can be sure that your competitors are in the game, even if you aren’t. But we understand that you want to get it right, from the start, otherwise, you are wasting time and money.

With this social media training workshop in Adelaide, you will get genuine insights into working with Facebook Ads Manager platform and the most commonly used paid elements for Facebook and Instagram advertising campaigns to complement your organic content updates.

Attendees will examine results and understand how to use them to refine their campaigns and keep getting better and better outcomes.

This social media training will cover:

  • the power of paid advertising and the significant results it can bring
  • an introduction to Facebook Ads Manager
  • setting up Facebook and Instagram ad campaigns
  • an introduction to social media advertising insights.
  • the benefits of using the Facebook Pixel
  • creating effective advertising audiences, including remarketing

As a bonus for attending the course, you’ll receive an advertising calendar template to help you set up your advertising plan and make it really work for you.

Workshop objectives:

  • to develop understanding and confidence in the options available for advertising on Facebook and Instagram
  • how to use social media advertising to complement day-to-day “organic” updates

“I found Jen’s Social Media Advertising course possibly one of the best sessions I have ever done. It was fantastic!”

Kristy Copley, Digital Producer, McCo Group

This social media training is for:

  • marketing professionals
  • agency account and digital marketing managers
  • business owners, marketers and managers
  • freelancers and consultants

What’s included:

  • high-quality training from an experienced practitioner
  • printed training notes
  • digital training notes and resources (including campaign planning template)
  • morning tea
  • tea, coffee and water
  • follow up support
  • invitation to join the Scout Digital Training Facebook Group
  • attendance certificate (to add to your LinkedIn profile and/or resume)


  • a Facebook Business Page and/or Instagram Business account
  • an understanding of social media and its application in a business environment (this is covered in our Social Media for Business workshop)
  • access to Facebook Ads Manager and a campaign/ad that you would like to create and set live. We can provide assistance with this if required. You will be asked during the online registration process.
  • please download the free Facebook Ads Manager app to your smartphone prior to the session (for managing and monitoring ads via your mobile device).
    • Facebook Ads Manager app for iOS
    • Facebook Ads Manager app for Android

Please note: You are required to bring your own laptop.

Each session is restricted to limited participants (six to ten attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

  • Previous date/s
    Tuesday 30 October 2018
    8:30 am - 1:00 pm
  • Previous date/s
    Tuesday 9 April 2019
    8:45 am - 1:00 pm
  • Previous date/s
    Tuesday 4 June 2019
    8:45 am - 1:00 pm

Jen Evison

Jen has extensive experience in the social media space and is renowned for her food and beverage marketing. Previously, she managed the social media channels for Allrecipes in the US before moving to Australia and continues to work with Australian and US businesses helping them achieve social media success over the past decade, including a prominent wine brand. With tertiary qualifications in business marketing, she has a genuine talent for strategising, being across best practice and creatively discovering and constructing effective content for a range of social media channels. Jen has an unending enthusiasm for presenting and participants will be delighted by her effervescent and good humoured nature.