Learn the art of getting better results with Google Ads (formerly Google AdWords) in this illuminating workshop.
You’ll have an opportunity to learn to create text ads that appeal and speak directly to those people who will not just look but click on them and encourage people to learn about your business, services or products.
We’ll also run through setting up an ad, choosing the right audience and keywords and crafting the right messages as well as how to best structure your ad campaigns and monitor how many people are actually contacting you as a result.
If you’re ready to explore the power of Google Ads advertising don’t miss this opportunity to advance your website traffic and coax direct action.
This workshop will cover:
account set up and overview/structure
recommended settings for search campaigns
structuring campaigns, ad groups, ads and keywords
selecting and managing keywords
keyword match types and negative keywords
writing effective Google Ads
using ad extensions effectively
phone call tracking
setting up or importing basic conversions
activating, pausing and editing your campaign and ads.
to develop an understanding of the key components of Google Ads search campaigns, and how to use them effectively
to develop the skills and confidence to set up and launch a Google Ads search campaign
This workshop is for:
agency account and digital marketing managers
business owners, marketers and managers
freelancers and consultants
anyone who wants to understand how to best use Google Ads Search Campaigns.
printed training notes
digital training notes and resources (including campaign planning template)
tea, coffee and water
follow up support
invitation to join the Scout Digital Training Facebook Group
an existing Google Ads account (not Adwords Express) is preferred (either with previous campaigns or not)
we are able to assist with setting one up prior (you will be asked during the registration process). A Google account is required (email/password access)
an existing Google Ads account is not essential though, as this course can also be taken theoretically by those who are eager to understand the best practices for Google Ads for future use
Please note: You are required to bring your own laptop.
Each session is restricted to limited participants (six to ten attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.
Erica is a Google Analytics, Google Ads and Mobile Sites certified professional, so you’re in qualified hands.
Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more.
A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.