Google Ads Optimisation

Once you’ve got your Google Ads (formerly Google AdWords) up and running, it’s beneficial to review your ad performance and learn ways in which you can make them accomplish more for you.

To do this, we’ll explore important metrics, analytics and optimisation and testing all with the view of markedly improving their performance by getting more clicks and conversions.

By the end of the workshop, you will have developed the skills to sharply interpret results and make or recommend adjustments to improve them.

This workshop will cover:

  • reviewing and interpreting key metrics across campaigns, ad groups, ads and keywords
  • recommended metrics to focus on
  • customising columns
  • reviewing extensions and conversions performance
  • understanding Quality Score and bid adjustments
  • activating, pausing and editing your campaign and ads
  • creating Google Ads reports (using the provided template).

Workshop objectives:

  • to understand the important metrics to focus on when assessing the performance of Google Ads search campaigns
  • to develop skills to interpret results and make or recommend campaign adjustments to improve performance

This workshop is for:

  • marketing professionals
  • agency account and digital marketing managers
  • business owners, marketers and managers
  • freelancers and consultants
  • anyone who wants to understand how to interpret Google Ads Search Campaign results
  • past participants of our Introduction to Google Ads workshop

What’s included:

  • high-quality training
  • printed training notes
  • digital training notes and resources (including campaign reporting template)
  • morning tea
  • lunch
  • afternoon tea
  • tea, coffee and water
  • follow up support
  • invitation to join the Scout Digital Training Facebook Group
  • attendance certificate

Requirements:

  • an existing Google Ads account (not Adwords Express) with active Google Ads campaigns with data to review and analyse (ideally one month’s worth)
  • awareness and skills of the best practices for setting up Google Ads text ads (as covered in our Introduction to Google Ads workshop)

Please note: You are required to bring your own laptop.

Each session is restricted to limited participants (six to ten attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

Venue:  

Venue Phone: 08 7099 3576

Venue Website:

Address:
167 Flinders Street, Adelaide, South Australia, 5000, Australia

Description:

Intersect is a modern coworking facility conveniently located in the CBD. It offers a number of meeting and training rooms used for our workshops.

Wifi, coffee, tea, water and light refreshments are provided. You simply need to bring your own laptop and charger.

Intersect is conveniently accessible via public transport, or we recommend the UPark – Pirie/Flinders car park located opposite.

Please wait in reception and your trainer will welcome you to your training room just prior to your session.

  • 21 March 2019
    9:00 am - 4:30 pm
  • 28 May 2019
    9:00 am - 4:30 pm
Details Price Qty
Early bird: Individual registration - 21 March 2018show details + $397.00 (AUD)*  / bundle 
Standard: Individual registration - 21 March 2018show details + $447.00 (AUD)*  / bundle  Goes On Sale
6 March 2019
Early bird: Two person registration - 21 March 2018show details + $747.00 (AUD)*  / bundle 
Standard: Two person registration - 21 March 2018show details + $847.00 (AUD)*  / bundle  Goes On Sale
6 March 2019
Early bird: Three person registration - 21 March 2018show details + $1,047.00 (AUD)*  / bundle 
Standard: Three person registration - 21 March 2018show details + $1,257.00 (AUD)*  / bundle  Goes On Sale
6 March 2019
Early bird: Individual registration - 28 May 2018show details + $397.00 (AUD)*  / bundle 
Standard: Individual registration - 28 May 2018show details + $447.00 (AUD)*  / bundle  Goes On Sale
13 May 2019
Early bird: Two person registration - 28 May 2018show details + $747.00 (AUD)*  / bundle 
Standard: Two person registration - 28 May 2018show details + $847.00 (AUD)*  / bundle  Goes On Sale
13 May 2019
Early bird: Three person registration - 28 May 2018show details + $1,047.00 (AUD)*  / bundle 
Standard: Three person registration - 28 May 2018show details + $1,257.00 (AUD)*  / bundle  Goes On Sale
13 May 2019

* price does not include taxes



Online event registration and ticketing powered by Event Espresso

Erica Stacey

Erica is a Google Analytics, Google Ads and Mobile Sites certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.