Not only do you need to provide relevant reporting to your employer, higher-ups or board members to show the value of social media marketing and advertising, but reporting and analytics are the most compelling ways you can determine what works and what doesn’t and how to refine and improve your efforts quickly and painlessly.
We’ll guide you through the native analytics for the major social media channels, including Facebook, Instagram, Twitter and LinkedIn, whilst identifying meaningful results for your business and interpret the data available within your social media channels.
By the end of the course, you will have an understanding of how to measure the effectiveness of your activities and we’ll recommend key metrics to focus on for social media reports.
We’ll also talk about paid tools for social media measurement – focusing on those that will save you time – and provide you with some reporting templates.
This workshop will cover:
the importance of social media analytics
identifying relevant metrics
recommended social media reporting tools – free vs paid
native Facebook page insights
native Instagram business analytics
native Linkedin company page insights
native Twitter analytics
social media reporting template(s)
to develop an understanding of how to measure the effectiveness of social media marketing activities using available reporting tools
to provide recommendations of key metrics to focus on for social media reports
to explore tools that assist with social media reporting efficiencies
This workshop is for:
agency account and digital marketing managers
business owners, marketers and managers
freelancers and consultants
printed training notes
digital training notes and resources (including social media reporting template)
tea, coffee and water
follow up support
invitation to join the Scout Digital Training Facebook Group
access to business social media accounts (e.g. Facebook Page, LinkedIn company page, Instagram business accounts, Twitter account)
an understanding of social media and its application in a business environment (this is covered in our Mastering Social Media for Business workshop)
Please note: You are required to bring your own laptop.
Each session is restricted to limited participants (six to ten attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.
Jen has extensive experience in the social media space and is renowned for her food and beverage marketing. Previously, she managed the social media channels for Allrecipes in the US before moving to Australia and continues to work with Australian and US businesses helping them achieve social media success over the past decade, including a prominent wine brand.
With tertiary qualifications in business marketing, she has a genuine talent for strategising, being across best practice and creatively discovering and constructing effective content for a range of social media channels.
Jen has an unending enthusiasm for presenting and participants will be delighted by her effervescent and good humoured nature.