Creating Effective Digital Marketing Dashboards – Adelaide

Most marketers and business owners agree that reporting is important. It helps us see what is happening, understand what’s working, what isn’t working, and use this information to make strategic, data-driven decisions that improve results. But it takes time…

Creating effective digital marketing dashboards allow you to highlight and quickly focus on the metrics that matter, across all of your digital marketing.

Digital marketing dashboards can collate important statistics from your website, social media marketing, email marketing, online advertising and more!

But where do you start!?

This digital marketing dashboard training will cover:

  • identifying the digital marketing metrics you need to focus on
  • recommended digital marketing dashboard tools, and the various plans available
  • planning your digital marketing dashboards
  • creating your digital marketing dashboards
  • making use of other time-saving techniques, such as alerts, exports, scheduled email reports etc.

The first half of the workshop will focus on our recommendations and demonstration.

The second half of the workshop will be hands-on, where you can start creating your digital marketing dashboards!

Workshop objectives:

  • to identify the digital marketing metrics important to your organisation
  • to plan a digital marketing dashboard to suit your requirements
  • to create an effective digital marketing dashboard

This digital marketing dashboard training is for:

  • marketing professionals
  • agency account and digital marketing managers
  • business owners, marketers and managers
  • freelancers and consultants

What’s included:

  • high-quality training from an experienced practitioner
  • printed training notes
  • digital training notes
  • morning tea
  • tea, coffee and water
  • follow up support
  • invitation to join the Scout Digital Training Facebook Group
  • attendance certificate (to add to your LinkedIn profile and/or resume)


  • access to existing digital accounts that you want to track in a dashboard, i.e. log ins to your Google Analytics, social media accounts, email marketing system, online ad accounts etc
  • an understanding of digital marketing for business.

Please note:

  • You are required to bring your own laptop.
  • While the dashboard tools we recommend do offer free plans, more features are available with paid plans. If you are serious about setting up an effective digital marketing dashboard/s that cover multiple online channels, a paid plan is recommended. We will provide a list of recommended dashboard tools and pricing plans available.

Each session is restricted to limited participants (six to ten attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.


Venue Phone: 08 7099 3576

Venue Website:

167 Flinders Street, Adelaide, South Australia, 5000, Australia


Intersect is a modern coworking facility conveniently located in the CBD. It offers a number of meeting and training rooms used for our workshops.

Wifi, coffee, tea, water and light refreshments are provided. You simply need to bring your own laptop and charger.

Intersect is conveniently accessible via public transport, or we recommend the UPark – Pirie/Flinders car park located opposite.

Please wait in reception and your trainer will welcome you to your training room just prior to your session.

  • Tuesday 14 May 2019
    9:00 am - 1:00 pm
Details Price Qty
Early bird: Individual registrationshow details + $197.00 (AUD)*  / bundle 
Standard: Individual registrationshow details + $247.00 (AUD)*  / bundle  Goes On Sale
Monday 29 April 2019
Early bird: Two person registrationshow details + $377.00 (AUD)*  / bundle 
Standard: Two person registrationshow details + $447.00 (AUD)*  / bundle  Goes On Sale
Monday 29 April 2019
Early bird: Three person registrationshow details + $537.00 (AUD)*  / bundle 
Standard: Three person registrationshow details + $657.00 (AUD)*  / bundle  Goes On Sale
Monday 29 April 2019

* price does not include taxes

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Jen Evison

Jen has extensive experience in the social media space and is renowned for her food and beverage marketing. Previously, she managed the social media channels for Allrecipes in the US before moving to Australia and continues to work with Australian and US businesses helping them achieve social media success over the past decade, including a prominent wine brand. With tertiary qualifications in business marketing, she has a genuine talent for strategising, being across best practice and creatively discovering and constructing effective content for a range of social media channels. Jen has an unending enthusiasm for presenting and participants will be delighted by her effervescent and good humoured nature.