Most marketers and business owners agree that reporting is important. It helps us see what is happening, understand what’s working, what isn’t working, and use this information to make strategic, data-driven decisions that improve results. But it takes time…
Creating effective digital marketing dashboards allow you to highlight and quickly focus on the metrics that matter, across all of your digital marketing.
Digital marketing dashboards can collate important statistics from your website, social media marketing, email marketing, online advertising and more!
But where do you start!?
This digital marketing dashboard training will cover:
identifying the digital marketing metrics you need to focus on
recommended digital marketing dashboard tools, and the various plans available
planning your digital marketing dashboards
creating your digital marketing dashboards
making use of other time-saving techniques, such as alerts, exports, scheduled email reports etc.
The first half of the workshop will focus on our recommendations and demonstration.
The second half of the workshop will be hands-on, where you can start creating your digital marketing dashboards!
to identify the digital marketing metrics important to your organisation
to plan a digital marketing dashboard to suit your requirements
to create an effective digital marketing dashboard
This digital marketing dashboard training is for:
agency account and digital marketing managers
business owners, marketers and managers
freelancers and consultants
high-quality training from an experienced practitioner
printed training notes
digital training notes
tea, coffee and water
follow up support
invitation to join the Scout Digital Training Facebook Group
attendance certificate (to add to your LinkedIn profile and/or resume)
access to existing digital accounts that you want to track in a dashboard, i.e. log ins to your Google Analytics, social media accounts, email marketing system, online ad accounts etc
an understanding of digital marketing for business.
You are required to bring your own laptop.
While the dashboard tools we recommend do offer free plans, more features are available with paid plans. If you are serious about setting up an effective digital marketing dashboard/s that cover multiple online channels, a paid plan is recommended. We will provide a list of recommended dashboard tools and pricing plans available.
Each session is restricted to limited participants (six to ten attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.
Jen has extensive experience in the social media space and is renowned for her food and beverage marketing. Previously, she managed the social media channels for Allrecipes in the US before moving to Australia and continues to work with Australian and US businesses helping them achieve social media success over the past decade, including a prominent wine brand.
With tertiary qualifications in business marketing, she has a genuine talent for strategising, being across best practice and creatively discovering and constructing effective content for a range of social media channels.
Jen has an unending enthusiasm for presenting and participants will be delighted by her effervescent and good humoured nature.