Marketing is only as good as its strategy. Without a solid framework in place, you have no real direction or plan to keep you on track to effectively meet your goals.
A savvy and actionable strategy helps get your whole organisation on board and ensures everyone is heading in the right direction for the best possible outcomes. Being proactive and streamlining your process means that you operate far more efficiently and sets you apart from your competition.
This valuable workshop will see you learn to create a workable social media strategy so that you can easily and effectively implement your marketing activities throughout the year.
It’s also great for those looking to boost their marketing career and add more skills to their toolkit.
This workshop will cover:
identifying business goals
the importance of profiling target audiences
discussing brand personality and how it impacts social media marketing
evaluating your available resources
developing engagement tactics
an introduction to content strategy
determining suitable social media channels
considering campaign opportunities, including an introduction to social media advertising
an introduction to measuring success and reporting.
to provide a framework for developing an effective social media strategy
This workshop is for:
agency account and digital marketing managers
business owners, marketers and managers
freelancers and consultants
printed training workbook, including strategy template
digital training resources (including strategy template)
tea, coffee and water
follow up support
invitation to join the Scout Digital Training Facebook Group
An understanding of social media and its application in a business environment (this is covered in our Mastering Social Media for Business workshop).
Please note: You are required to bring your own laptop.
Each session is restricted to limited participants (six to ten attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.
Jen has extensive experience in the social media space and is renowned for her food and beverage marketing. Previously, she managed the social media channels for Allrecipes in the US before moving to Australia and continues to work with Australian and US businesses helping them achieve social media success over the past decade, including a prominent wine brand.
With tertiary qualifications in business marketing, she has a genuine talent for strategising, being across best practice and creatively discovering and constructing effective content for a range of social media channels.
Jen has an unending enthusiasm for presenting and participants will be delighted by her effervescent and good humoured nature.