Developing a Social Media Strategy

Marketing is only as good as its strategy. Without a solid framework in place, you have no real direction or plan to keep you on track to effectively meet your goals.

A savvy and actionable strategy helps get your whole organisation on board and ensures everyone is heading in the right direction for the best possible outcomes. Being proactive and streamlining your process means that you operate far more efficiently and sets you apart from your competition.

This valuable workshop will see you learn to create a workable social media strategy so that you can easily and effectively implement your marketing activities throughout the year.

It’s also great for those looking to boost their marketing career and add more skills to their toolkit.

This workshop will cover:

  • identifying business goals
  • the importance of identifying target audiences
  • discussing brand personality and how it impacts social media marketing
  • evaluating your available resources
  • developing engagement tactics
  • determining suitable social media channels
  • an introduction to content strategy
  • an introduction to measuring success and reporting.

Workshop objectives:

  • to provide a framework for developing an effective social media strategy

This workshop is for:

  • social media and marketing managers
  • digital content managers and creators
  • SME business owners and managers
  • government departments
  • freelancers and consultants

What’s included:

  • tea, coffee and water
  • morning tea
  • lunch
  • afternoon tea
  • full set of training resources (printed and digital copies)
  • high quality training


  • An understanding of social media and its application in a business environment (this is covered in our Mastering Social Media for Business workshop).

Please note: You are required to bring your own laptop.

Each session is restricted to limited participants (four to ten attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.


Venue Phone: 08 7099 3576

Venue Website:

167 Flinders Street, Adelaide, South Australia, 5000, Australia


Intersect is a modern coworking facility conveniently located in the CBD. It offers a number of meeting and training rooms used for our workshops.

Wifi, coffee, tea, water and light refreshments are provided. You simply need to bring your own laptop and charger.

Intersect is conveniently accessible via public transport, or we recommend the UPark – Pirie/Flinders car park located opposite.

Please wait in reception and your trainer will welcome you to your training room just prior to your session.

  • 27 November 2018
    9:00 am - 4:30 pm
Details Price Qty
Individual workshop registrationshow details + $330.00 (AUD)*  
Multi student/workshop registrationshow details + $297.00 (AUD)*  

* price does not include taxes

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Jen Evison

Jen has extensive experience in the social media space and is renowned for her food and beverage marketing. Previously, she managed the social media channels for Allrecipes in the US before moving to Australia and continues to work with Australian and US businesses helping them achieve social media success over the past decade, including a prominent wine brand. With tertiary qualifications in business marketing, she has a genuine talent for strategising, being across best practice and creatively discovering and constructing effective content for a range of social media channels. Jen has an unending enthusiasm for presenting and participants will be delighted by her effervescent and good humoured nature.