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Taking Your Email Marketing Further

Workshop overview:

In this follow on workshop, we delve deeper into segmentation, by really honing in to who your customers and clients are and how they best like to be communicated to.

By segmenting your lists, your emails will outperform non segmented lists. Source

You’ll also unearth how to set up automated email marketing and nurture the subscribers on your list saving you time and money, driving higher open rates and conversions and how to avoid your emails ending up in the dreaded junk mail folder.

It’s time to stop guessing and start really communicating with value.

This workshop will cover:

  • costs and benefits of stand alone email software packages versus all in one automated platforms
  • how integrations between MailChimp and other email software (such as Eventbrite, Google Analytics and Shopify etc) can impact your email marketing
  • boosting your communication with your supporters’ social media activity
  • using merge tags to personalise your emails and increase response rates
  • advanced segmentation
  • email tone, frequency and relevancy
  • a brief look at methods to increase subscribers, such as opt in incentives
  • the double opt in process
  • using old lists, resolving bounced subscribers and troubleshooting bounce rate blockages
  • discuss what to test and how to test with A/B testing
  • auto responders
  • an introduction to planning automation flow emails
  • leveraging your email list in Facebook advertising

Please note: This workshop focuses on the best practices involved with advanced email marketing and introduction email marketing automation, rather than being an in depth demonstration of specific email marketing and automation platforms. It is ideal for anyone who wants to understand the options and capabilities with advanced email marketing, but is unable to focus on a single platform. We will mention various platforms, but focus on providing strategic skills and advice that can be used across multiple platforms. For specific email or marketing automation platform support, you can contact the platform itself, or contact us for dedicated consultancy support.

Workshop objectives:

  • to be able to use advanced email marketing techniques to build and grow business sales.

This workshop is for:

  • experienced email marketers who are looking to take their skills and knowledge to the next level
  • first time email marketers who want to get straight into email marketing automation
  • business owners who want to understand online lead generation.

What’s included:

  • light refreshments
  • full set of training resources
  • high quality training


  • attendance to our Introduction to Email Marketing workshop or the equivalent knowledge and experience
  • good list management skills
  • existing account with an email marketing system
  • ability to edit and resize images.

Please note: You are required to bring your own laptop.

Please note: An existing email automation platform account is not required. This workshop is ideal for anyone who is wanting to take their email marketing to the next level, and wants to understand what is involved. As it is not platform specific (and we are definitely not trying to sell you a specific platform) it is an ideal way to understand the options and use the information to make an informed decision regarding which system you may proceed with.

Become an email marketing master here.

Discounts for booking multiple sessions:

The training sessions can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more sessions*:

  • 1-2 sessions: $330 + BF + GST (per session)
  • 3 or more sessions: $300 + BF + GST (per session)

*Applies to half day sessions only, i.e. 4 and 4.5 hour sessions.

For multiple session bookings, you can also contact us to enquire about payment plan options.

Your email marketing trainer:

Fiona Blinco – from DIY Digital.

As a specialist small business and sole trader online marketer, Fiona Blinco has a wealth of knowledge that she is ready to share for those who want to upgrade their online marketing prowess.

Her obvious passion lies with keeping customers loyal whilst discovering new ones via a savvy online presence.

She’ll help participants uncover the transformative ways of using databases and segmentation and other email marketing platforms out there to create and sustain, not just regular, but effective communication.

See Fiona's workshops here.

Small business and sole trader online marketer Adelaide - Fiona Blinco

Your Google Analytics, Google Adwords, SEO and email marketing trainer:

Erica Stacey – from Scout Digital Marketing.

Erica is a Google Analytics, Google AdWords and Mobile Sites certified professional, so you’re in qualified hands.

She has also recently completed an intensive training bootcamp with the Institute of Code and has an extensive wealth of online proficiencies.

Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more.

A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.

See Erica's workshops here.

Digital Marketer Adelaide - Erica Stacey (nee Nistico)

Workshop details:

Taking your email marketing further

In this follow on workshop, we delve deeper into segmentation, automated emails and subscriber nurturing, helping you save time and money and drive higher open and conversion rates with your email marketing.

Duration: Half day (morning)

Date: Thursday 4 October 2018

Time: 9am - 1pm (4 hours)

Location: Intersect, 167 Flinders Street, Adelaide, South Australia

Cost: $330 + BF + GST

Discount available when booked with other sessions

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The training venue

Our training sessions are held in modern meeting rooms which are conveniently located in the Adelaide CBD.

Please note: You will need to bring your own laptop.

167 Flinders Street
Adelaide, South Australia

Learn more about car parking and venue facilities here.

Related workshops:

Making the most of email marketing

Heighten your email marketing campaigns with this introductory workshop for email marketing where we’ll thrust you into the profitable world of designing your templates, setting up subscriber lists, reporting and assessing performance and uncovering tricks and tips.

Thursday 27 September 2018

Adelaide CBD

$330 + BF + GST

Fiona Blinco - Online Marketer Adelaide