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Must be a case of  “if you build it they will come…”

Since my resolution earlier this year to improve my presentation skills by presenting more, I’ve had a number of opportunities arise. The most recent was for the Australian Marketing Institute on strategic email marketing.

The masterclass-style presentation covered:

  • email marketing best practice
  • important considerations for email marketing given the rise of mobile usage (making your campaigns mobile friendly)
  • and complementing your other marketing endeavours – including social mediawith email marketing.

I summarised the tips in a post on our agency’s blog. You can read my strategic email marketing tips here.

Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.

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