For website analysts, this has caused many breaks in understanding actual website use, engagement and conversions, especially for products and services with long purchase and research cycles.
The new Cross Device Tracking data will only be shown for:
Users who have logged into multiple devices with the same Google account, and
Have opted to share this data with Google
This does not share any personally identifiable data, and it is important to note that these new Cross Device Tracking reports (which use Google signals) must be activated to show data, so get them activated as soon as you see it rolled out to your reports!
The below video will provide more information and demonstrate the steps involved to enable the reports.
We will bring further updates about the reports and how to use them once we have more information about them.
Let us know if you have any questions in the comments below!
Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands.
Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more.
A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.