I’ve been a little quiet this week, due to being very busy with monthly and quarterly reports… I ❤ data!
Even if you don’t do regular reporting (which I do recommend) the end of the first quarter of the calendar year is a great time to take stock of your digital and social media progress.
is traffic trending upwards from the dip that many business websites experience over the festive break?
are there any patterns in visitation? For example, does your website attract more traffic on the weekend or weekdays?
if there are traffic spikes, what was the cause? Was it a particular piece of content, email campaign etc, and can it be replicated this quarter?
where is most of your traffic coming from? Organic search, referral, social… And which group appears to be the most engaged? You may get a smaller amount of visitors from social, but if they’re the ones spending longer on site, enquiring, buying etc, then they are very valuable! It’s not all about quantity…
what pages are being viewed most? If particular blog posts are standing out, could further blog posts about the same topic be created and shared?
if you have Goal tracking set up, how’s it going? If not, what goals could you set up onsite? eg online enquiries, document downloads, subscriptions, purchases etc
Your social channels:
have likes/followers/subscribers grown over the quarter?
how many times have you posted updates to each channel? If it’s a bit erratic, set a plan to regularly publish updates this quarter (and beyond)
what types of updates are getting the best responses? And look at the non-visual metrics like link clicks as well. Many people read useful articles that businesses share on social without liking
or commenting. Plan to create/collate/share more of the types of content that are doing well with your communities, and keep in mind that they may differ on different channels.
and this is more housekeeping than metrics, but are all of your social profiles up to date? Now is a great time to review your bio/about info, and refresh your profile or header pic.
Finally, looking at the numbers is great, but not if you don’t DO anything with it! Try to select a couple of actions you can take based on the past quarter’s results.
Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands.
Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more.
A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.