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Major changes to Australian privacy legislation take effect today! (12 March 2014).

There are now 13 privacy principles and they are now divided into 5 important categories:

  • General
  • Data collection
  • Use of personal data
  • Integrity of data
  • Access and correction

Infringements to the new Privacy Act can attract multiple fines, with individual fines of up to $1.7 million per infringement.

It is important that your organisation and marketing team understand the new Privacy Act, so do take time to read the article linked below, and watch the summary video.

The Introduction to Privacy Principles video (link below) covers:

  • why there was a need to update the Privacy Act
  • some of the changes to the Privacy Act
  • the 3 main complaints received
  • challenges for organisations and marketers with the new legislation
  • and key advice to organisations and marketers

The previous privacy legislation was in place since 2001 – pre-social media, online data, and mobile data. So how companies acquire and use data now need to be taken into account.

The main complaints received in relation to privacy and marketing are:

  • requests to opt out that haven’t been adhered to
  • not being notified how data was going to be used
  • and where companies got data from, e.g. third party rather than the individual

Read the article from ADMA and watch the video for full details here.

And do contact us know if you have any queries or concerns.

Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.

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