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Major changes to Australian privacy legislation take effect today! (12 March 2014).
There are now 13 privacy principles and they are now divided into 5 important categories:
- Data collection
- Use of personal data
- Integrity of data
- Access and correction
Infringements to the new Privacy Act can attract multiple fines, with individual fines of up to $1.7 million per infringement.
It is important that your organisation and marketing team understand the new Privacy Act, so do take time to read the article linked below, and watch the summary video.
The Introduction to Privacy Principles video (link below) covers:
- why there was a need to update the Privacy Act
- some of the changes to the Privacy Act
- the 3 main complaints received
- challenges for organisations and marketers with the new legislation
- and key advice to organisations and marketers
The previous privacy legislation was in place since 2001 – pre-social media, online data, and mobile data. So how companies acquire and use data now need to be taken into account.
The main complaints received in relation to privacy and marketing are:
- requests to opt out that haven’t been adhered to
- not being notified how data was going to be used
- and where companies got data from, e.g. third party rather than the individual
Read the article from ADMA and watch the video for full details here.
And do contact us know if you have any queries or concerns.